Sales and Marketing Automation, or SAMA, gives marketers a number of innovative tools to understand their markets in ways never possible before. But more than that, SAMA delivers this information without the time-consuming, expensive market research that was previously part-and-parcel of marketing.
Marketing Analytics gives you priceless Market Insight for free
The more you know about your B2B sales prospects, the better you can segment, target, and shape your product offering to meet their needs. But until now, getting that knowledge through business to business marketing research was extremely costly, slow, and limited in scope.
Welcome to the new [...]
Drip Marketing and Lead Nurturing for Higher Quality Sales Leads
By some estimates, more than 70% of prospects in your online sales funnel are not yet ready to buy right now – but they will be during the next 12 months. These future opportunities clearly don’t have the same sales priority as prospects who are ready [...]
Automated Lead Scoring and Qualification deliver Higher Quality Sales Leads
With marketing automation software’s built-in marketing analytics, you can discriminate between ordinary visitors and true sales prospects by qualifying visitors to your website. Best of all, you can automate the entire Sales Lead Scoring and qualification process so that it doesn’t burden your sales and marketing [...]
Marketing Automation
produces Higher Quality
Sales Leads
With your website attracting more visitors, you can now harness the power of Marketing Automation software, and its built-in marketing analytics, to help you discriminate between ordinary visitors and true sales prospects. Marketing Automation eliminates wasting precious resources on poor prospects while ensuring that real sales opportunities don’t fall through the cracks.
As [...]
B2B Search Marketing and PPC for More Sales Leads
What if B2B Search Marketing is integral to your lead generation strategy, but your company cannot rank high enough using Search Engine Optimization (SEO)?
Maybe your products and services are just too new to be searched for – if people don’t know what you do or that your [...]
B2B Search Marketing and SEO for More Sales Leads
If you are interested in attracting more prospects to your website, then B2B Search Marketing, specifically Search-Engine-Optimization (SEO), is the answer. In fact, SEO is the most cost-effective investment to drive relevant traffic to your B2B website. SEO has better long-term ROI than Pay-Per-Click Advertising (PPC) or [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
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Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
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Jay Goldman – Author of The Facebook Cookbook
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