Our easy-to-use Return-On-Marketing-Investment (ROMI) calculator allows you to quickly determine the payback you can expect from Inbound Marketing and Marketing Automation.
Features of this ROMI calculator
Step-by-step instructions, the numbered, blue arrows on the calculator, make it easy for non-financial users
Easy-to-Use sliders allow you to play “what if” scenarios
Built-in guidance into best-practice B2B conversion rates
To start, simply [...]
B2B Content Marketing for More Sales Leads
In the world of Marketing 2.0, content is king. And creating, posting, and marketing your online content pays big dividends.
B2B Content Marketing increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. B2B Content Marketing earns your site bookmarks and referral links. [...]
This paper explores the differences between the old and new ways of B2B Marketing, and then lays out five practical steps to assist you in taking advantage of the new Marketing 2.0 opportunities.
B2B Search Marketing and PPC for More Sales Leads
What if B2B Search Marketing is integral to your lead generation strategy, but your company cannot rank high enough using Search Engine Optimization (SEO)?
Maybe your products and services are just too new to be searched for – if people don’t know what you do or that your [...]
B2B Search Marketing and SEO for More Sales Leads
If you are interested in attracting more prospects to your website, then B2B Search Marketing, specifically Search-Engine-Optimization (SEO), is the answer. In fact, SEO is the most cost-effective investment to drive relevant traffic to your B2B website. SEO has better long-term ROI than Pay-Per-Click Advertising (PPC) or [...]
More B2B Sales Leads through Inbound Marketing
Chances are you want to grow your business. But, like thousands of other business-to-business executives, you recognize that the traditional ways of generating b2b sales leads – like print advertising, tradeshows, and cold-calling – are less and less effective, eating up your budget with fewer results than ever before.
What’s [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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