Bing’s market share of organic search rose to slightly above 30% in March 2011. And Google’s share dipped to below 65% for the first time ever. What does this mean to the world of SEO? A great deal. With these numbers, and Google’s obvious concern regarding the ever-increasing share Bing is garnering, we’re all going to have to optimize a site for both engines now, instead of just Google.
Google recently clarified its estimates for organic search traffic, and in doing so, it may just have pulled the rug from under many search-engine-optimization (SEO) programs. Apparently, the Search Volumes presented by Google’s Adwords Keyword Tool, used by many SEO “specialists” to estimate the size of the organic search market and justify their SEO programs, [...]
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