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	<title>Gossamar &#187; Demand Generation</title>
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	<link>http://www.inbound-marketing-automation.ca</link>
	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>Automate Marketing or Perish</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/12/17/automate-marketing-or-perish/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 17:04:39 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[B2B Sales and Marketing Automation]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5528</guid>
		<description><![CDATA[It's no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009?

And the trend is expected to worsen in 2010/2011? But the recession appears to be ending - why aren't sales picking up? This post expores the problem… 


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2010/12/17/automate-marketing-or-perish/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Data Capture, Privacy, and Permission Marketing</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/11/30/data-capture-privacy-and-permission-marketing/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 14:58:11 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[Permission Marketing]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3807</guid>
		<description><![CDATA[A couple of days ago TechCrunch Europe revealed that legislators in Germany are mulling over banning Google Analytics from the world of beer and lederhosen. Apparently officials are concerned that website owners are collecting detailed statistics about the number, whereabouts and search behavior of their visitors (and much more). Ach du Lieber!

What are the implications for Demand Generation software, and its much more detailed capture of prospect information?


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/11/30/data-capture-privacy-and-permission-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Demand Generation? Why Online Wins.</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/10/28/online-demand-generation-wins/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 04:27:12 +0000</pubDate>
		<dc:creator>Sean</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Sales Lead Generation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3562</guid>
		<description><![CDATA[As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times.
Luckily, we’re living smack dab in [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/10/28/online-demand-generation-wins/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Marketing Automation: Best software for SME Businesses</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/10/24/demand-generation-forresters-choice/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 22:28:52 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3510</guid>
		<description><![CDATA[Want to know why Gossamar chose Pardot's Demand Generation system to integrate into our Inbound Marketing Solution for our B2B clients? Let Forrester Research tell the story... 


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/10/24/demand-generation-forresters-choice/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Magic of Demand Generation</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/10/20/the-magic-of-demand-generation/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 20:40:02 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Sales Lead Generation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3492</guid>
		<description><![CDATA[Want a concrete example of how Inbound Marketing Automation delivers high-quality sales leads through a website?

Well, let’s take a closer look at visits to our website last Tuesday. And let’s compare what we would know about these visitors without Inbound Marketing Automation, to the wealth of actionable information that is revealed with Inbound Marketing Automation.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/10/20/the-magic-of-demand-generation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing’s Internet-Sized Problem</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/10/14/inbound-marketing%e2%80%99s-internet-sized-problem/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 03:57:06 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=3476</guid>
		<description><![CDATA[I came across an article on Slashdot today, which spoke of the problems facing Scientists dealing with large datasets.
The author was hit by a barrage of criticism for suggesting that Science is the only field which deals with what he called Internet-Sized datasets. In the context of teaching students to think big numbers, he talked [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/10/14/inbound-marketing%e2%80%99s-internet-sized-problem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engaging and Nurturing Prospects</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/higher-quality-leads/engaging-and-nurturing-prospects/#comments</comments>
		<pubDate>Mon, 11 May 2009 18:36:29 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Gossamar's Priceless Insights]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Sales & Marketing Automation]]></category>
		<category><![CDATA[sales lead management]]></category>

		<guid isPermaLink="false">http://gossamar.dev/?page_id=28</guid>
		<description><![CDATA[Drip Marketing and Lead Nurturing for Higher Quality Sales Leads

By some estimates, more than 70% of prospects in your online sales funnel are not yet ready to buy right now – but they will be during the next 12 months. These future opportunities clearly don’t have the same sales priority as prospects who are ready [...]


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<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/five-ways-to-gain-priceless-insight-for-free/' rel='bookmark' title='Permanent Link: How to get Priceless Market Insight for Free'>How to get Priceless Market Insight for Free</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/higher-quality-leads/engaging-and-nurturing-prospects/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Qualifying Leads Automatically</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/higher-quality-leads/qualifying-leads-automatically/#comments</comments>
		<pubDate>Mon, 11 May 2009 18:35:50 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Gossamar's Priceless Insights]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Sales & Marketing Automation]]></category>
		<category><![CDATA[Sales Lead Generation]]></category>

		<guid isPermaLink="false">http://gossamar.dev/?page_id=26</guid>
		<description><![CDATA[Automated Lead Scoring and Qualification deliver Higher Quality Sales Leads

With marketing automation software’s built-in marketing analytics, you can discriminate between ordinary visitors and true sales prospects by qualifying visitors to your website. Best of all, you can automate the entire Sales Lead Scoring and qualification process so that it doesn’t burden your sales and marketing [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/five-ways-to-gain-priceless-insight-for-free/' rel='bookmark' title='Permanent Link: How to get Priceless Market Insight for Free'>How to get Priceless Market Insight for Free</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/higher-quality-leads/qualifying-leads-automatically/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Higher Quality Leads</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/higher-quality-leads/#comments</comments>
		<pubDate>Mon, 11 May 2009 18:35:07 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Gossamar's Priceless Insights]]></category>
		<category><![CDATA[Gossamar's Profit Booster]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Sales & Marketing Automation]]></category>

		<guid isPermaLink="false">http://gossamar.dev/?page_id=24</guid>
		<description><![CDATA[Marketing Automation
produces Higher Quality
Sales Leads
With your website attracting more visitors, you can now harness the power of Marketing Automation software, and its built-in marketing analytics, to help you discriminate between ordinary visitors and true sales prospects. Marketing Automation eliminates wasting precious resources on poor prospects while ensuring that real sales opportunities don’t fall through the cracks.
As [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/seven-ways-to-boost-profits-using-sama/' rel='bookmark' title='Permanent Link: Seven Ways to Boost Profits Using Sales and Marketing Automation'>Seven Ways to Boost Profits Using Sales and Marketing Automation</a></li>
<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/five-ways-to-gain-priceless-insight-for-free/' rel='bookmark' title='Permanent Link: How to get Priceless Market Insight for Free'>How to get Priceless Market Insight for Free</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/higher-quality-leads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Home</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca#comments</comments>
		<pubDate>Mon, 11 May 2009 18:26:16 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Sales & Marketing Automation]]></category>
		<category><![CDATA[Sales Lead Generation]]></category>

		<guid isPermaLink="false">http://gossamar.dev/?page_id=3</guid>
		<description><![CDATA[

Related posts:Introduction to Inbound Marketing Automation



Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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