A couple of days ago TechCrunch Europe revealed that legislators in Germany are mulling over banning Google Analytics from the world of beer and lederhosen. Apparently officials are concerned that website owners are collecting detailed statistics about the number, whereabouts and search behavior of their visitors (and much more). Ach du Lieber!
What are the implications for Demand Generation software, and its much more detailed capture of prospect information?
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As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times.
Luckily, we’re living smack dab in [...]
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Want to know why Gossamar chose Pardot’s Demand Generation system to integrate into our Inbound Marketing Solution for our B2B clients? Let Forrester Research tell the story…
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Want a concrete example of how Inbound Marketing Automation delivers high-quality sales leads through a website?
Well, let’s take a closer look at visits to our website last Tuesday. And let’s compare what we would know about these visitors without Inbound Marketing Automation, to the wealth of actionable information that is revealed with Inbound Marketing Automation.
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I came across an article on Slashdot today, which spoke of the problems facing Scientists dealing with large datasets.
The author was hit by a barrage of criticism for suggesting that Science is the only field which deals with what he called Internet-Sized datasets. In the context of teaching students to think big numbers, he talked [...]
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Drip Marketing and Lead Nurturing for Higher Quality Sales Leads
By some estimates, more than 70% of prospects in your online sales funnel are not yet ready to buy right now – but they will be during the next 12 months. These future opportunities clearly don’t have the same sales priority as prospects who are ready [...]
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Automated Lead Scoring and Qualification deliver Higher Quality Sales Leads
With demand generation software’s built-in marketing analytics, you can discriminate between ordinary visitors and true sales prospects by qualifying visitors to your website. Best of all, you can automate the entire Sales Lead Scoring and qualification process so that it doesn’t burden your sales and marketing [...]
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Demand Generation produces Higher Quality Sales Leads
With your website attracting more visitors, you can now harness the power of Demand Generation software, and its built-in marketing analytics, to help you discriminate between ordinary visitors and true sales prospects. Demand Generation software eliminates wasting precious resources on poor prospects while ensuring that real sales opportunities don’t [...]
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