It’s no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009?
And the trend is expected to worsen in 2010/2011? But the recession appears to be ending – why aren’t sales picking up? This post expores the problem…
As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times.
Luckily, we’re living smack dab in [...]
Want to know why Gossamar chose Pardot’s Demand Generation system to integrate into our Inbound Marketing Solution for our B2B clients? Let Forrester Research tell the story…
Want a concrete example of how Inbound Marketing Automation delivers high-quality sales leads through a website?
Well, let’s take a closer look at visits to our website last Tuesday. And let’s compare what we would know about these visitors without Inbound Marketing Automation, to the wealth of actionable information that is revealed with Inbound Marketing Automation.
I came across an article on Slashdot today, which spoke of the problems facing Scientists dealing with large datasets.
The author was hit by a barrage of criticism for suggesting that Science is the only field which deals with what he called Internet-Sized datasets. In the context of teaching students to think big numbers, he talked [...]
Drip Marketing and Lead Nurturing for Higher Quality Sales Leads
By some estimates, more than 70% of prospects in your online sales funnel are not yet ready to buy right now – but they will be during the next 12 months. These future opportunities clearly don’t have the same sales priority as prospects who are ready [...]
Automated Lead Scoring and Qualification deliver Higher Quality Sales Leads
With marketing automation software’s built-in marketing analytics, you can discriminate between ordinary visitors and true sales prospects by qualifying visitors to your website. Best of all, you can automate the entire Sales Lead Scoring and qualification process so that it doesn’t burden your sales and marketing [...]
Marketing Automation
produces Higher Quality
Sales Leads
With your website attracting more visitors, you can now harness the power of Marketing Automation software, and its built-in marketing analytics, to help you discriminate between ordinary visitors and true sales prospects. Marketing Automation eliminates wasting precious resources on poor prospects while ensuring that real sales opportunities don’t fall through the cracks.
As [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
This website is licensed under the Creative Commons Attribution-Share Alike 2.5 Canada License. To view a copy of this licence, visit http://creativecommons.org/licenses/by-sa/2.5/ca/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.
Gossamar is proudly powered by
WordPress
Entries (RSS)
and Comments (RSS).
101 queries. 0.673 seconds.