It’s no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009?
And the trend is expected to worsen in 2010/2011? But the recession appears to be ending – why aren’t sales picking up? This post expores the problem…
As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times. Luckily, we’re living smack dab [...]
Want to know why Gossamar chose Pardot’s Demand Generation system to integrate into our Inbound Marketing Solution for our B2B clients? Let Forrester Research tell the story…
Want a concrete example of how Inbound Marketing Automation delivers high-quality sales leads through a website?
Well, let’s take a closer look at visits to our website last Tuesday. And let’s compare what we would know about these visitors without Inbound Marketing Automation, to the wealth of actionable information that is revealed with Inbound Marketing Automation.
I came across an article on Slashdot today, which spoke of the problems facing Scientists dealing with large datasets. The author was hit by a barrage of criticism for suggesting that Science is the only field which deals with what he called Internet-Sized datasets. In the context of teaching students to think big numbers, he [...]
Drip Marketing and Lead Nurturing for Higher Quality Sales Leads By some estimates, more than 70% of prospects in your online sales funnel are not yet ready to buy right now – but they will be during the next 12 months. These future opportunities clearly don’t have the same sales priority as prospects who are [...]
Automated Lead Scoring and Qualification deliver Higher Quality Sales Leads With marketing automation software’s built-in marketing analytics, you can discriminate between ordinary visitors and true sales prospects by qualifying visitors to your website. Best of all, you can automate the entire Sales Lead Scoring and qualification process so that it doesn’t burden your sales and [...]
Increase Efficiency via Process Optimization We increase the efficiency of an organization by increasing the efficiency of its processes. Think about it: By removing 2 steps from a process performed many times a day, we save a great deal of effort. We also optimize a process to… Reduce the resources it consumes Increase the speed [...]
"Gossamar conducted an excellent Inbound Marketing training session for our team that was extremely helpful in formulating our strategy. They really know their stuff!"
Brian O'Donnell, Executive Vice President, Klick Health
"Gossamar designed and developed our Inbound Marketing Automation Website. Their technical knowledge, marketing experience and professional dedication to making it work were truly great. In today's world of lackluster service and performance, they are a refreshing change."
Jeremy Dayment, Vice President of Sales. MLE Equipment
"We chose Gossamar because we need a partner that really understands online sales lead generation and management."
Koray Parmaks, VP Marketing, telax.com
"Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service."
Janice Rudkowski, Director, Marketing & Communications, Career Edge Organization
"Their slogan says it all: 'More Leads of Higher Quality at Lower Cost'. Gossamar delivers the Holy Grail for B2B marketers."
Jay Goldman, Author of The Facebook Cookbook
"Gossamar's SEO and Inbound Marketing skills took us from off the map to #1 on Google in a just a few short months. And they've kept us there with helpful and smart recommendations. They provide great value for money with their professional and courteous service."
Larry Torri, VP Sales, Assuresign Inc.
"Gossamar created a Marketing Strategy for our Kenoza Lake Property division which was, to put it simply, not just a home run; they hit the ball right out of the park! If you're looking for a partner to create a growth strategy, look no further."
Marc Dubrovsky, CEO of Green Earth Companies
"Gossamar solved vexing problems that had stumped other agencies, delivered breathtakingly clever strategies and quickly became an extension of our own team. We knew that content marketing increased top line sales and bottom line profits. It's the reason for our first inbound marketing budget. But we also knew that cookie cutter approaches or proprietary technology like HubSpot wouldn't work for our C-Level clients. Complex sales with multiple buyers demands sophisticated content solutions. We chose Gossamar and never looked back. All delivered with a gracious "our word is our bond" corporate culture that lowers blood pressure and helps everyone focus on growing revenue."
Mark Hollander, CEO and President, Adherence Solutions Inc.
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