Creating great ads takes talent and skill. But there are ways to do it which take the guesswork out of the process and replace it with sound Scientific Principles. Read this post and learn the 12 ways to create and run PPC campaigns which provide great Returns on Investment.
Transforming your website into an Inbound Marketing Automation Prospect Magnet can be some real work. So before you launch your project, you may wish to read this post to see what’s in store…
It’s no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009?
And the trend is expected to worsen in 2010/2011? But the recession appears to be ending – why aren’t sales picking up? This post expores the problem…
This is the third and final post in our series of how to effectively use Twitter in your B2B campaigns. The first introduced you to Twitter and its buzzwords. The second post began our Formal Process description of How to Run a B2B Twitter Campaign, and focused on the Think and Plan portions of the process, and this post completes it by covering the Do, Measure and Repeat phases..
This is the second post in our series of how to effectively use Twitter in your B2B campaigns. The first introduced you to Twitter and its buzzwords. This post is Part 1 of another of our famous Process Description series. These Formal Process Descriptions are designed around the Continuous Process Improvements mantra of Think, Plan, Do, Measure and Repeat. Part 1 deals with the Thinking and Planing phases of the process, Part 2, to be published on May 10, 2010, concludes the series with the Do, Measure and Repeat stages.
In case you missed it, this week print advertising in the US was hit with a punishing blow. For the first time ever, US advertisers will spend more on digital marketing than on print this year.
What is B2B print publishing doing about this threat to their existence? What are these venerable marketers doing to recast their value-added and their vision?
I recently had the opportunity to meet with one of Canada’s leading B2B print publishing houses …
Welcome to our Twitter Primer for B2B Users. You may have heard of the expression a Micro-Blogging-Service used to describe Twitter and that’s because each Tweet, each message you send out, is limited to 140 characters. But most newcomers to Twitter are baffled by what it is and why people are using it at all.
So lets start with this great introduction to what Twitter is.
If you still need convincing that you should be using Twitter for B2B Marketing, I could be glib and ask what the ROI of your phone is,but this post will give you better reasons as to why you should use it, and how.
When humans set out to build something complex, they almost always spend some time thinking about the project before they begin building it. Makes sense, doesn’t it? How can you build the right thing if you don’t know precisely what it is you are about to build? Most of us understand this and hire an architect before we hire a builder. But did you do the same thing for your website? I don’t mean hire a designer and then build it – I mean hire a Technical Architect to ensure that you design your website to do all it will need to do, before you begin building it? If you don’t think this is where most websites set themselves up to fail, you should read this post…
Leaving your SEO campaign until after the website is built or reworked leads to costly problems down the road. It’s like hiring the contractor to build your dream-house before you hire the architect. Progress appears rapid. At first.
In this post, we’ll give you a sampling of the key structural issues and implications that you must consider as you design your new website. These issues, if ignored, will limit the SEO potential of your website for the rest of its life!
This series of posts will give Marketing Managers – specifically those in mid-sized B2B firms – the know-how they need to successfully manage their SEO campaigns and avoid the biggest potholes, without having to become SEO experts themselves.
My last post focused specifically on website ROI, and how relatively easy it can be to calculate your marketing ROI for your website and internet marketing campaigns. In this post, we’ll go beyond website ROI, and look into ROMI for all your marketing campaigns, both online and offline. And to help you determine your ROMI, we’ll offer you our list of the Top 10 free ROMI calculators found on the web.
With tight budgets and an increased focus on cost accountability, the subject of ROMI (Return-On-Marketing-Investment) is getting more and more attention in the b2b marketing world. In this post, we’ll cover how Inbound Marketing and Marketing Automation makes it easy for you to calculate the ROI of your internet marketing, given that your website is [...]
Marketing 2.0 is well underway in the business-to-business world, and many B2B companies are actively seeking to build that “Inbound Pipeline” of high-quality sales leads.
How close is your company to taking advantage of this accelerating shift to Inbound Marketing? And what is required to turn your existing website into an effective Inbound Marketing Website?
Before we [...]
In this fourth and final installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from “the art of marketing” to “the science of marketing”, including the some incredible marketing insights that Marketing 2.0 can deliver.
If you’re company has gotten by for so long without computer assisted marketing and sales functions, why suddenly does it need it now? I guess the short answer is to refer you to my blog on the Internet Size Problem. But here are a few specific thoughts which may help to put this into perspective.
Did you know that 70-75% of all search queries on Google and other search engines are in “The Long Tail”?
Take a look inside the Long Tail and you’ll find out why traditional mass-marketing is dying, and why 1:1 online marketing is the new norm.
An interesting post over at B2B Read. Kathryn Roy, marketing consultant, wrote:
Mark Twain said it best: “It ain’t what you don’t know that will hurt you. It’s what you know for sure that just ain’t so.”
Sales trainers use a research study conducted years ago by Xerox to remind salespeople that their effectiveness declines after roughly [...]
My iPhone runs our CRM software (Salesforce.com) and our Inbound Marketing Automation software (Pardot’s Prospect Insight). When a sales lead in our system goes “hot” my iPhone tells me about it. In true Mae West style, its happiness at delivering the news makes it vibrate in my pocket.
As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times.
Luckily, we’re living smack dab in [...]
Want a concrete example of how Inbound Marketing Automation delivers high-quality sales leads through a website?
Well, let’s take a closer look at visits to our website last Tuesday. And let’s compare what we would know about these visitors without Inbound Marketing Automation, to the wealth of actionable information that is revealed with Inbound Marketing Automation.
Search Engine Optimization (SEO) vs Paid Search (PPC). Which is Better?
I think most B2B marketers would agree that achieving top organic rankings on Google on a consistent basis is an objective worthy of the journey that’s needed to get there. The challenge is knowing the best way to go about it – SEO or PPC [...]
In B2B markets, the Internet has changed the way we do business significantly. Not only is the amount of information about products and services offered almost infinite but also it is slowly and steadily changing the way we all make our purchasing decisions. Who does not first quickly look up a company, product or service [...]
There are some great blogs out there on B2B Marketing and Marketing Automation. Frequent Posts. Great insight. Lots of followers.
And so it becomes easy to mistake frequency for thought leadership.
For example, every now and then you come across a real gem from where you least expect it. A really smart, insightful post from an “occasional” [...]
In this third instalment of Inbound Marketing Fundamentals, let’s take a closer look at the keystone of what makes Inbound Marketing feasible: Marketing Automation.
“Whoa”, you say. “Automation in Marketing?*%!”
I know the term automation doesn’t exactly warm most marketer’s hearts. Some envision losing control to an oppressive system (can you say Orwell’s 1984?), while others see [...]
Tools allow humans to overcome our limitations: we routinely bend steel, travel faster than Olympic speed, see in the dark, fly… The list goes on. We make astonishing tools enabling us to achieve great feats. Sometimes… when we get it right. And we need to remember this when it comes to Inbound Marketing Automation Systems.
Years [...]
In this second installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from Outbound Marketing to Inbound Marketing, including the top 3 benefits of Inbound Marketing for B2B companies.
Welcome to my introductory post at our Inbound Marketing Automation blog. Some rants, some raves, and hopefully a lot of big-picture insights on the new phenomenon of Inbound Marketing Automation.
Marketing Integration lowers your cost of Sales Leads
When you bring sales leads from traditional offline marketing into online marketing, you introduce the efficiencies of the automated online sales funnel. In addition, with online and offline Marketing Integration, your marketing department lowers costs by having one central sales lead management system for both on and offline [...]
Gossamar’s goal is to give you the know-how to fully capture the opportunities in Inbound Marketing and B2B Sales and Marketing Automation.
Hover your cursor over any term displayed like this in the text to see our comprehensive Glossary definition right there on the page. You can also browse The Glossary itself.
Looking for something very specific [...]
As with the rest of this website, this glossary was designed to help make the world of Inbound Marketing and Marketing Automation easy to understand! We call this powerful combination of ideas, Inbound Marketing Automation and if you can’t find the term you’re looking for, send us an email. If it applies broadly to our business-to-business [...]
Inbound Marketing Automation Blog
Welcome to Gossamar’s Inbound Marketing Automation blog. You’ll find the latest thinking and analysis on topics such as Inbound Marketing Automation, Inbound Marketing, Marketing 2.0, Marketing Automation, Online Sales Lead Generation, and Sales Lead Management, all targeted at Business-to-Business marketers. From seasoned veterans in the B2B marketing and Marketing Automation space.
No BS bingo. Just [...]
Try out Sales & Marketing Automation on your next Campaign
You have arrived at this page because you wish to run a Campaign Automation Trial. Click here if you wish to Outsource your sales and marketing automation to Gossamar, or to Install and run your own sales and automation systems within your own company.
If you are [...]
B2B Sales and Marketing Automation made Easy
B2B Marketing Automation systems promise alluring benefits, to be sure. More leads of higher quality at lower cost – the Promised Land for most of us, not so? But getting there can be a little tricky. Automating complex operations is a daunting task, right?
For the average medium-sized, business-to-business [...]
Better Marketing ROI by doing more of what works (and less of what doesn’t)
You’ve heard the adage: “50% of my marketing investment is wasted. If I only knew which 50%!” A humorous but real perspective on Marketing 1.0.
With Marketing 2.0 and Gossamar’s Business to Business Marketing Automation, tracking what works and what doesn’t is part [...]
Inbound Marketing shortens your Sales Cycle
Successful sales and marketing is all about timing. Being there when a prospect starts looking for the best solution to his or her needs. Being there when a prospect begins educating him or herself about your particular solution. And, most importantly, being there the moment the prospect decides to buy.
With [...]
CRM Integration of Sales and Marketing lowers costs and increases productivity
For too long sales and marketing have existed in separate silos in the b2b world – each with their own database of prospects, clients, and market information. There was little CRM Integration between sales and marketing.
Gossamar’s B2B Marketing Automation system seamlessly integrates with [...]
Automated Lead Scoring and Qualification deliver Higher Quality Sales Leads
With marketing automation software’s built-in marketing analytics, you can discriminate between ordinary visitors and true sales prospects by qualifying visitors to your website. Best of all, you can automate the entire Sales Lead Scoring and qualification process so that it doesn’t burden your sales and marketing [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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