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	<title>Gossamar &#187; B2B Marketing Automation</title>
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		<title>Social Media – the power to move mountains</title>
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		<comments>http://www.inbound-marketing-automation.ca/blog/2011/02/26/social-media-%e2%80%93-the-power-to-move-mountains/#comments</comments>
		<pubDate>Sat, 26 Feb 2011 21:18:17 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[B2B Sales and Marketing Automation]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5571</guid>
		<description><![CDATA[Social media technology is perhaps one of the most powerful levellers of all time. For it gives to the common man a voice as powerful as that of a dictator. Even the littlest of us can now shout loud enough, using social media, to be heard above the masses. Or stridently enough to break through even the most stringent forms of suppression.

If you have seen the movie, “The King's Speech", you may remember the line where Bertie tells Logue that he has a right to speak, a right to be heard, merely because he has a voice. And social media gives each of us the same voice as the next one in line. It is truly a democratising technology.

And it has the same power to elevate tiny companies high enough to be heard against their formidable and much larger competition.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/03/09/blogging-trends-for-2011/' rel='bookmark' title='Permanent Link: Blogging Trends for 2011 &#8211;  An Expert&#8217;s Guide'>Blogging Trends for 2011 &#8211;  An Expert&#8217;s Guide</a></li>
<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/04/25/how-to-run-a-social-media-marketing-campaign/' rel='bookmark' title='Permanent Link: How to Run a Social Media Marketing Campaign'>How to Run a Social Media Marketing Campaign</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing Automation Websites</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/01/21/inbound-marketing-automation-websites/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 21:01:01 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5563</guid>
		<description><![CDATA[Transforming your website into an Inbound Marketing Automation Prospect Magnet can be some real work. So before you launch your project, you may wish to read this post to see what's in store…


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2011/01/21/inbound-marketing-automation-websites/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Automate Marketing or Perish</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/12/17/automate-marketing-or-perish/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 17:04:39 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[B2B Sales and Marketing Automation]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5528</guid>
		<description><![CDATA[It's no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009?

And the trend is expected to worsen in 2010/2011? But the recession appears to be ending - why aren't sales picking up? This post expores the problem… 


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>B2B Sales and Marketing Team Integration?</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/04/01/b2b-sales-and-marketing-team-integration/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 20:52:01 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[Integrating Sales and Marketing]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=4605</guid>
		<description><![CDATA[Centralized decision-making is a powerful concept, especially within the realm of integrating sales and marketing teams within B2B companies. Not many companies do it well, as revealed by this study. Tragic, really, as the very purpose of a company is to sell its products and services to as many people as possible. So why would a company not seek to maximize the efficiency of these two teams? Because it's not easy for a variety of reasons, but as this post reveals, it can be done. 


No related posts.]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Outsourcing – Why and How and Yes and No</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2010/03/08/outsourcing-%e2%80%93-why-and-how-and-yes-and-no/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:51:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.marketet.com/?p=4371</guid>
		<description><![CDATA[According to Wiki, Outsourcing often refers to the process of subcontracting to a third-party. Outsourcing can yield significant cost savings, dramatically improve performance all round, or… There’s no shortage of horror stories describing how Outsourcing produced disappointing results and in some severe cases, the loss of a company’s core competencies which in turn caused the company to fail.

So just how do you decide if you should Outsource, and if you do decide to do this, how do you pick the right partner? This post attempts to answer these questions.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Content Marketing</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/more-leads/b2b-content-marketing/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 19:31:25 +0000</pubDate>
		<dc:creator>Axel</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3 Minute Gossamar]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>
		<category><![CDATA[Gossamar Demand Stimulation]]></category>
		<category><![CDATA[Gossamar Five Steps to Marketing 2.0]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.marketet.com/?page_id=4263</guid>
		<description><![CDATA[B2B Content Marketing for More Sales Leads 
In the world of Marketing 2.0, content is king. And creating, posting, and marketing your online content pays big dividends.
B2B Content Marketing increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. B2B Content Marketing earns your site bookmarks and referral links. [...]


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/marketing-2-0-whitepaper/' rel='bookmark' title='Permanent Link: Five Steps to Harnessing the Power of Marketing 2.0 for your B2B Company'>Five Steps to Harnessing the Power of Marketing 2.0 for your B2B Company</a></li>
<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
<li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/how-gossamar-stimulates-demand/' rel='bookmark' title='Permanent Link: How Gossamar Stimulates Demand'>How Gossamar Stimulates Demand</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/more-leads/b2b-content-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>B2B Marketing Automation</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/glossary/b2b-marketing-automation#comments</comments>
		<pubDate>Mon, 25 May 2009 21:24:21 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Glossary]]></category>
		<category><![CDATA[B2B Marketing Automation]]></category>

		<guid isPermaLink="false">http://gossamar.ewwwoh.com/?p=147</guid>
		<description><![CDATA[B2B marketing automation uses software to offload repeatable tasks from people to machines. 


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/glossary/b2b-marketing-automation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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