Centralized decision-making is a powerful concept, especially within the realm of integrating sales and marketing teams within B2B companies. Not many companies do it well, as revealed by this study. Tragic, really, as the very purpose of a company is to sell its products and services to as many people as possible. So why would a company not seek to maximize the efficiency of these two teams? Because it’s not easy for a variety of reasons, but as this post reveals, it can be done.
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According to Wiki, Outsourcing often refers to the process of subcontracting to a third-party. Outsourcing can yield significant cost savings, dramatically improve performance all round, or… There’s no shortage of horror stories describing how Outsourcing produced disappointing results and in some severe cases, the loss of a company’s core competencies which in turn caused the company to fail.
So just how do you decide if you should Outsource, and if you do decide to do this, how do you pick the right partner? This post attempts to answer these questions.
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B2B Content Marketing for More Sales Leads
In the world of Marketing 2.0, content is king. And creating, posting, and marketing your online content pays big dividends.
B2B Content Marketing increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. B2B Content Marketing earns your site bookmarks and referral links. [...]
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B2B marketing automation uses software to offload repeatable tasks from people to machines.
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