Social media technology is perhaps one of the most powerful levellers of all time. For it gives to the common man a voice as powerful as that of a dictator. Even the littlest of us can now shout loud enough, using social media, to be heard above the masses. Or stridently enough to break through even the most stringent forms of suppression.
If you have seen the movie, “The King’s Speech”, you may remember the line where Bertie tells Logue that he has a right to speak, a right to be heard, merely because he has a voice. And social media gives each of us the same voice as the next one in line. It is truly a democratising technology.
And it has the same power to elevate tiny companies high enough to be heard against their formidable and much larger competition.
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Transforming your website into an Inbound Marketing Automation Prospect Magnet can be some real work. So before you launch your project, you may wish to read this post to see what’s in store…
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It’s no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009?
And the trend is expected to worsen in 2010/2011? But the recession appears to be ending – why aren’t sales picking up? This post expores the problem…
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Centralized decision-making is a powerful concept, especially within the realm of integrating sales and marketing teams within B2B companies. Not many companies do it well, as revealed by this study. Tragic, really, as the very purpose of a company is to sell its products and services to as many people as possible. So why would a company not seek to maximize the efficiency of these two teams? Because it’s not easy for a variety of reasons, but as this post reveals, it can be done.
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According to Wiki, Outsourcing often refers to the process of subcontracting to a third-party. Outsourcing can yield significant cost savings, dramatically improve performance all round, or… There’s no shortage of horror stories describing how Outsourcing produced disappointing results and in some severe cases, the loss of a company’s core competencies which in turn caused the company to fail.
So just how do you decide if you should Outsource, and if you do decide to do this, how do you pick the right partner? This post attempts to answer these questions.
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B2B Content Marketing for More Sales Leads
In the world of Marketing 2.0, content is king. And creating, posting, and marketing your online content pays big dividends.
B2B Content Marketing increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. B2B Content Marketing earns your site bookmarks and referral links. [...]
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B2B marketing automation uses software to offload repeatable tasks from people to machines.
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