Our easy-to-use Return-On-Marketing-Investment (ROMI) calculator allows you to quickly determine the payback you can expect from Inbound Marketing and Marketing Automation.
Features of this ROMI calculator
Step-by-step instructions, the numbered, blue arrows on the calculator, make it easy for non-financial users
Easy-to-Use sliders allow you to play “what if” scenarios
Built-in guidance into best-practice B2B conversion rates
To start, simply [...]
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Gossamar is hiring – come grow with us…
We’re looking for another superhero (intermediate web developer) to join the amazing Gossamar team.
Role
You must be passionate about technology, exude curiosity and code at blinding speeds. You enjoy challenge and seek to grow into more senior roles over time. We are looking for a relative junior [...]
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B2B Content Marketing for More Sales Leads
In the world of Marketing 2.0, content is king. And creating, posting, and marketing your online content pays big dividends.
B2B Content Marketing increases your ranking on search engines, drives traffic, and keeps visitors from bouncing off your site. B2B Content Marketing earns your site bookmarks and referral links. [...]
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Our short video introduces Gossamar and explains our approach and philosophy. The movie reveals how we use Inbound Marketing and Marketing Automation to deliver on the promise of our slogan: More Sales Leads of Higher Quality at Lower Cost.
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B2B Social Media Marketing for More Sales Leads
Almost 80% of B2B companies in North America use at least one social media platform daily, driven by the substantial business benefits of B2B Social Media Marketing:
Sales Leads: B2B Social Media Marketing can produce a steady stream of highly qualified prospects & stakeholders to your website day after [...]
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B2B Search Marketing and PPC for More Sales Leads
What if B2B Search Marketing is integral to your lead generation strategy, but your company cannot rank high enough using Search Engine Optimization (SEO)?
Maybe your products and services are just too new to be searched for – if people don’t know what you do or that your [...]
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B2B Search Marketing and SEO for More Sales Leads
If you are interested in attracting more prospects to your website, then B2B Search Marketing, specifically Search-Engine-Optimization (SEO), is the answer. In fact, SEO is the most cost-effective investment to drive relevant traffic to your B2B website. SEO has better long-term ROI than Pay-Per-Click Advertising (PPC) or [...]
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More B2B Sales Leads through Inbound Marketing
Chances are you want to grow your business. But, like thousands of other business-to-business executives, you recognize that the traditional ways of generating b2b sales leads – like print advertising, tradeshows, and cold-calling – are less and less effective, eating up your budget with fewer results than ever before.
What’s [...]
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