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	<title>Gossamar &#187; White Papers</title>
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	<link>http://www.inbound-marketing-automation.ca</link>
	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>Five Steps to Harnessing the Power of Marketing 2.0 for your B2B Company</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/08/04/marketing-2-0-whitepaper/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 16:00:58 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Gossamar Five Steps to Marketing 2.0]]></category>

		<guid isPermaLink="false">http://gossamar.dev/?p=109</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2194" title="Inbound Marketing White Paper by Gossamar" src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2009/08/wp-harnessing-power-of-marketing-2-v202-150x150.png" alt="Gossamar White Paper:Harnessing the power of marketing 2.0" width="100" height="100" /> This paper explores the differences between the old and new ways of B2B Marketing, and then lays out five practical steps to assist you in taking advantage of the new Marketing 2.0 opportunities.


No related posts.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Seven Ways to Boost Profits Using Sales and Marketing Automation</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/08/04/seven-ways-to-boost-profits-using-sama/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 15:59:19 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Gossamar's Profit Booster]]></category>

		<guid isPermaLink="false">http://gossamar.engagelearn.com/?p=1285</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2209" title="Gossamar White Paper: Marketing Automation's Impact on Profits" src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2009/08/wp-seven-ways-to-boost-profits-v203-150x150.png" alt="Marketing Automation's 7 ways to increase Profit" width="100" height="100" />This paper describes how you can boost Profits through Sales and Marketing Automation by both increasing Revenues and decreasing Costs! That’s right, you can do both! 


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/08/04/seven-ways-to-boost-profits-using-sama/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>How to get Priceless Market Insight for Free</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/08/04/five-ways-to-gain-priceless-insight-for-free/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 15:58:00 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Gossamar's Priceless Insights]]></category>

		<guid isPermaLink="false">http://inbound-marketing-automation.ca/?p=1452</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2213" title="Gossamar White Paper: Priceless Market Insight for Free" src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2009/08/wp-priceless-market-insight-for-free-v203-150x150.png" alt="Inbound Marketing: Priceless Insight for Free. A Gossamar White Paper" width="100" height="100" /> Sales and Marketing Automation, or SAMA, gives marketers a number of innovative tools to understand their markets in ways never possible before. But more than that, SAMA delivers this information without the time-consuming, expensive market research that was previously part-and-parcel of marketing.


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/08/04/five-ways-to-gain-priceless-insight-for-free/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How Gossamar Stimulates Demand</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/08/04/how-gossamar-stimulates-demand/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 15:57:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Gossamar Demand Stimulation]]></category>

		<guid isPermaLink="false">http://gossamar.engagelearn.com/?p=1335</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2220" title="Gossamar White Paper: Stimulating Demand the Gossamar Way" src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2009/08/wp-gossamar-stimulates-demand-v201-150x150.png" alt="Demand Generation the Gossamar Way" width="100" height="100" /> Did you know that over 90% of B2B buyers start the sales cycle online by researching solutions to their needs? If your website doesn’t attract these prospective buyers to your company, they begin the sales cycle without you.

This whitepaper explores the four ways Gossamar stimulates demand for your company and products online – so your B2B prospects find your company online, ahead of your competitors.



No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/08/04/how-gossamar-stimulates-demand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How Gossamar Automates Online Sales Lead Generation &amp; Management</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/08/04/b2b-sales-lead-generation-whitepaper/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 15:56:36 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Gossamar Sales Lead Management]]></category>

		<guid isPermaLink="false">http://gossamar.dev/?p=107</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2227" title="Gossamar White Paper: Sales Lead Management the Gossamar Way" src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2009/08/wp-gossamar-automates-sls-lead-mgmt-v203-150x150.png" alt="Sales Lead Management the Gossamar Way. A Gossamar White Paper" width="100" height="100" /> The Gossamar Sales and Marketing Automation Solution is comprised of a number of different elements that make up our unique end-to-end solution. This paper explores how all these components work together seamlessly to provide you with the ultimate in automated lead management systems.


No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/08/04/b2b-sales-lead-generation-whitepaper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How Gossamar Makes Sales and Marketing Automation Easy</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/08/04/how-gossamar-makes-sales-and-marketing-automation-easy-2/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 15:55:14 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[White Papers]]></category>
		<category><![CDATA[Gossamar Easy Street]]></category>

		<guid isPermaLink="false">http://inbound-marketing-automation.ca/?p=1592</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2233" title="A Gossamar White Paper: How Gossamar Makes Sales and Marketing Automation Easy." src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2009/08/wp-gossamar-makes-sama-easy-v201-150x150.png" alt="Sales and Marketing Automation Made Easy, the Gossamar Way" width="100" height="100" /> This whitepaper focuses on Gossamar’s unique ability to simplify Sales and Marketing Automation for your company.  Specifically, how Gossamar's end-to-end solution and deep industry experience combine to implement a SAMA solution that’s tailor-made for your company.



No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/08/04/how-gossamar-makes-sales-and-marketing-automation-easy-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Run a Social Media Marketing Campaign</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/04/25/how-to-run-a-social-media-marketing-campaign/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 17:32:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[White Papers]]></category>
		<category><![CDATA[SMM Process Description]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5651</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-5692" title="WP#7 How to Run a Social Media Marketing Campaign" src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2011/04/wp7-cover-art-150x150.png" alt="wp7-cover-art-150x150" width="100" height="100" />
<!--img class="alignleft size-full wp-image-5652" title="WP#7 How to Run a Social Media Marketing Campaign" src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2011/04/WP7-Cover-Art.gif" alt="WP#7 How to Run a SMM Campaign" width="70" height="90"/--> This White Paper describes Gossamar’s approach to running Social Media Marketing Campaigns. We use Continuous Process Improvements methods to ensure that we get better and better results over time.



No related posts.]]></description>
		<wfw:commentRss>http://www.inbound-marketing-automation.ca/blog/2009/04/25/how-to-run-a-social-media-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging Trends for 2011 &#8211;  An Expert&#8217;s Guide</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2009/03/09/blogging-trends-for-2011/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 21:39:17 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[White Papers]]></category>
		<category><![CDATA[B2B Blogging]]></category>
		<category><![CDATA[B2B Social Media]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5587</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-5696" title="blogging-trends2011-150x150" src="http://www.inbound-marketing-automation.ca/wp-content/uploads/2011/04/blogging-trends2011-150x150.png" alt="blogging-trends2011-150x150" width="100" height="100" />As a free service to our visitors, we offer this Expert Guide to Blogging Trends for 2011 without requiring you to register on site.



No related posts.]]></description>
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		<slash:comments>0</slash:comments>
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