This paper explores the differences between the old and new ways of B2B Marketing, and then lays out five practical steps to assist you in taking advantage of the new Marketing 2.0 opportunities.
This paper describes how you can boost Profits through Sales and Marketing Automation by both increasing Revenues and decreasing Costs! That’s right, you can do both!
Sales and Marketing Automation, or SAMA, gives marketers a number of innovative tools to understand their markets in ways never possible before. But more than that, SAMA delivers this information without the time-consuming, expensive market research that was previously part-and-parcel of marketing.
Did you know that over 90% of B2B buyers start the sales cycle online by researching solutions to their needs? If your website doesn’t attract these prospective buyers to your company, they begin the sales cycle without you.
This whitepaper explores the four ways Gossamar stimulates demand for your company and products online – so your B2B prospects find your company online, ahead of your competitors.
The Gossamar Sales and Marketing Automation Solution is comprised of a number of different elements that make up our unique end-to-end solution. This paper explores how all these components work together seamlessly to provide you with the ultimate in automated lead management systems.
This whitepaper focuses on Gossamar’s unique ability to simplify Sales and Marketing Automation for your company. Specifically, how Gossamar’s end-to-end solution and deep industry experience combine to implement a SAMA solution that’s tailor-made for your company.
This White Paper describes Gossamar’s approach to running Social Media Marketing Campaigns. We use Continuous Process Improvements methods to ensure that we get better and better results over time.
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