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	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>Designing Content for Inbound Marketing Automation</title>
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		<pubDate>Sun, 11 Dec 2011 21:22:29 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Videos]]></category>

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		<description><![CDATA[This movie reveals the way Gossamar designs a Content Strategy for use in an Inbound Marketing Automation System. It covers developing personas, deciphering buying-cycles, content analysis and creation, and brings it all together by outlining how to create a Content Map which relates each item of content to a persona, to the stage he or she is undergoing in their buying-cycle.


No related posts.]]></description>
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		<title>7 Ways to Boost Profits using Inbound Marketing Automation</title>
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		<comments>http://www.inbound-marketing-automation.ca/blog/2011/07/13/7-ways-to-boost-profits-using-inbound-marketing-automation/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 00:42:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Videos]]></category>

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		<description><![CDATA[This 2 part movie explores the ways in which Inbound Marketing Automation significantly increases profits. We discuss 3 ways to increase revenues and 4 ways to decrease expenses in pursuit of making more money.


No related posts.]]></description>
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		<title>Introduction to Inbound Marketing Automation</title>
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		<pubDate>Tue, 04 Aug 2009 15:29:38 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[3 Minute Gossamar]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>

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		<description><![CDATA[Our short video introduces Gossamar and explains our approach and philosophy. The movie reveals how we use Inbound Marketing and Marketing Automation to deliver on the promise of our slogan: More Sales Leads of Higher Quality at Lower Cost.


No related posts.]]></description>
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		<title>The Monks Versus The Wizards</title>
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		<pubDate>Tue, 04 Aug 2009 04:30:10 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[Monks and Wizards]]></category>

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		<description><![CDATA[<strong>Gossamar's parable on Marketing Strategy is coming soon!</strong>
A humorous video perspective on Outbound vs. Inbound Marketing, entitled "<em>The Monks Versus the Wizards</em>", is coming soon to www.gossamar.com. 


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