Our video introduction explains our approach to increasing profits in your organization. Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and engage with prospects and clients in Social Media. Analyse your organization’s systems, processes and workflows, looking for improvements to increase efficiency and reduce costs. Design [...]
This movie reveals the way Gossamar designs a Content Strategy for use in an Inbound Marketing Automation System. It covers developing personas, deciphering buying-cycles, content analysis and creation, and brings it all together by outlining how to create a Content Map which relates each item of content to a persona, to the stage he or she is undergoing in their buying-cycle.
This 2 part movie explores the ways in which Inbound Marketing Automation significantly increases profits. We discuss 3 ways to increase revenues and 4 ways to decrease expenses in pursuit of making more money.
Our short video introduces Gossamar and explains our approach and philosophy. The movie reveals how we use Inbound Marketing and Marketing Automation to deliver on the promise of our slogan: More Sales Leads of Higher Quality at Lower Cost.
Gossamar’s parable on Marketing Strategy is coming soon!
A humorous video perspective on Outbound vs. Inbound Marketing, entitled “The Monks Versus the Wizards“, is coming soon to www.gossamar.com.