B2B Sales and Marketing Automation Resources

Gossamar’s goal is to give you the know-how to fully capture the opportunities in Inbound Marketing and B2B Sales and Marketing Automation.

Hover your cursor over any term displayed like this in the text to see our comprehensive Glossary definition  right there on the page. You can also browse The Glossary itself.

Looking for something very specific regarding online sales lead management but can’t find it? Check out our B2B Inbound Marketing Automation blog. If you still can’t find what you are looking for, email us at  info@gossamar.com. We’ll get you an answer. And if your question applies to others, we’ll cover it in our blog.

Gossamar Resources: Everything You Need to Know about Inbound Marketing and B2B Sales and Marketing Automation.

  • Videos

    • 3 Minutes to Increased Profitability: a Gossamar Process

      Our video introduction explains our approach to increasing profits in your organization. Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and engage with prospects and clients in Social Media. Analyse your organization’s systems, processes and workflows, looking for improvements to increase efficiency and reduce costs. Design [...]

    • Designing Content for Inbound Marketing Automation

      This movie reveals the way Gossamar designs a Content Strategy for use in an Inbound Marketing Automation System. It covers developing personas, deciphering buying-cycles, content analysis and creation, and brings it all together by outlining how to create a Content Map which relates each item of content to a persona, to the stage he or she is undergoing in their buying-cycle.

    • 7 Ways to Boost Profits using Inbound Marketing Automation

      This 2 part movie explores the ways in which Inbound Marketing Automation significantly increases profits. We discuss 3 ways to increase revenues and 4 ways to decrease expenses in pursuit of making more money.

    • Introduction to Inbound Marketing Automation

      Our short video introduces Gossamar and explains our approach and philosophy. The movie reveals how we use Inbound Marketing and Marketing Automation to deliver on the promise of our slogan: More Sales Leads of Higher Quality at Lower Cost.

    • The Monks Versus The Wizards

      Gossamar’s parable on Marketing Strategy is coming soon!
      A humorous video perspective on Outbound vs. Inbound Marketing, entitled “The Monks Versus the Wizards“, is coming soon to www.gossamar.com.

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