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	<title>Gossamar &#187; Blog Posts</title>
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	<description>More Sales Leads of Higher Quality at Lower Cost</description>
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		<title>Inbound Marketing Automation = Make More Money</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2012/01/20/inbound-marketing-automation-make-more-money/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 20:24:21 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=6031</guid>
		<description><![CDATA[Inbound Marketing Automation systems boost your organization’s profits in 7 ways. Some of these increase revenues, some of them reduce expenses. Taken together, they contribute significantly to your bottom line


No related posts.]]></description>
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		<title>Marketing Automation&#8217;s Content Design</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/12/09/marketing-automations-content-design/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 20:25:06 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Content for Sales Lead Engagement]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5960</guid>
		<description><![CDATA[Designing content for marketing automation systems is time-consuming and expensive. So you want to create the minimum needed to fuel your marketing and nurturing campaigns. This post provides a high level view of the process we use to do just this. The post refers to a presentation we did at the Pardot user conference, Elevate 2011, in Atlanta in mid-November. That presentation is available as an animated slideshow complete with audio soundtrack. If you want to be a Content Ninja, spend 45 minutes to soak it all in…


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<title>Improving Inbound Marketing with Snippets</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/11/10/improving-inbound-marketing-with-snippets/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:12:05 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5940</guid>
		<description><![CDATA[Rich Snippets help you to educate Search Engines as to what the words on your site mean. Rich Snippets also allow you to control more precisely what the engines display under your url when its listed on a Search Engine Results Page. This post shows you how to add Rich Snippets to your pages.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Lessons from Steve</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/10/15/lessons-from-steve/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 19:30:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5834</guid>
		<description><![CDATA[Steve taught me 3 valuable lessons on how to automate anything: Usability is everything, Success is in the details, and Good Enough is for wimps. I started learning these lessons while unpacking my first Mac back in 1984.  And I'm still learning them now, automating Inbound Marketing Automation systems for our clients following Steve's Golden Rules.


No related posts.]]></description>
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		<item>
		<title>12 steps to Ads that work (and prove they do)</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/09/09/12-steps-to-ads-that-work-and-prove-they-do/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 19:06:17 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5808</guid>
		<description><![CDATA[Creating great ads takes talent and skill. But there are ways to do it which take the guesswork out of the process and replace it with sound Scientific Principles. Read this post and learn the 12 ways to create and run PPC campaigns which provide great Returns on Investment.


Related posts:<ol><li><a href='http://www.inbound-marketing-automation.ca/blog/2009/08/04/video-introduction/' rel='bookmark' title='Permanent Link: Introduction to Inbound Marketing Automation'>Introduction to Inbound Marketing Automation</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Outsourcing Inbound Marketing Automation</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/08/12/outsourcing-inbound-marketing-automation/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 17:23:28 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>
		<category><![CDATA[Outsourcing]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5796</guid>
		<description><![CDATA[Outsourcing, in this post, is the process of subcontracting an activity to a third-party. Outsourcing can yield significant cost savings and dramatically improve the performance of a business function.  It can also lead to faster take-up of new technologies which in turn can erect competitive barriers.
The idea of outsourcing is not new: many companies routinely [...]


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing Automation Strategies</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/07/22/inbound-marketing-automation-strategies/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 20:34:38 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5783</guid>
		<description><![CDATA[Inbound Marketing Automation works best when its viewed as a process driven by a strategy. This post explores this idea and provides guidelines on what to do and how to go about doing it. People who follow its advice may not get their strategy correct the first time, but each time they repeat their process, they will get better and better results.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Inbound Marketing Automation &#8211; Components</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/07/13/inbound-marketing-automation-components/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 18:31:56 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5758</guid>
		<description><![CDATA[Frequent readers of this blog need no introduction to the term an Inbound Marketing Automation system. But for new arrivals, the term signifies the powerful combination of Inbound Marketing and Marketing Automation &#8211; the new and powerful way to market B2B solutions.
The major thrust behind Inbound Marketing’s success, is that done right, your ideal prospects come [...]


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inbound Marketing Automation and Pharma</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/06/06/inbound-marketing-automation-and-pharma/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 20:35:29 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Inbound Marketing Automation]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5742</guid>
		<description><![CDATA[Gossamar markets its Inbound Marketing Automation systems to SMBs and thus we very seldom come into contact with Pharma (small for a Pharma is still Big!). But as a marketer in the digital world, any industry that spends 27 billion dollars a year on marketing is something we should pay some attention to. This post examines why Pharmas should take a serious plunge into the world of digital marketing.


No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The True Power of the Internet</title>
		<link></link>
		<comments>http://www.inbound-marketing-automation.ca/blog/2011/05/09/the-true-power-of-the-internet/#comments</comments>
		<pubDate>Mon, 09 May 2011 20:35:39 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Blog Posts]]></category>

		<guid isPermaLink="false">http://www.inbound-marketing-automation.ca/?p=5712</guid>
		<description><![CDATA[A viral video worth watching and the lessons it holds for us B2B Marketers. If you haven't seen this visual and audio treat yet, it's the old favorite, Stand by me, but done in a way only the Internet makes possible.


No related posts.]]></description>
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