Inbound marketing is the smart way to bring in sale leads without really “trying.” By using the resources that you likely already have, like a company website or blog, you can implement inbound marketing tactics to emphasize business leads.
So just how do you write your company sites for maximum inbound marketing potential? What ways can you make the resources that you already have work for you? Follow these tips to get started:
- Implement Search Engine Optimization. Better known as SEO, these keyword principles may not win you any website design contests, but they will increase the likelihood that potential customers find you. There are all sorts of strategies to employ in this category, but to begin with, you must formulate a set of Keyword Phrases which will become your primary Keyword Strategy. Then you must use these words as often as possible on the site. The words and phrases must be in text formats, not simply in company logos that search engines read as graphics. If you have the funds to invest in some expert help formulating the Keyword Strategy, it is money well spent. If you want to take a do-it-yourself approach, there are scores of SEO tips scattered across the Internet to help you make it happen. Just remember that the rules of SEO are in constant flux based on adaptations in search engine technology – so take advice from recent articles or blog posts.
- Encourage Action. It is not enough to discuss the awesome attributes of your company online – you must make it easy for potential clients to connect with you. Have a strategically placed clickable area that tells website visitors how to get started with your company. Make sure you have uniformity with this graphic between all the pages of the site. In the website building business, this form of interaction is known as a “call to action.” This link is to an excellent article on how to create calls to action which really work! It can be as simple as a redirect to a contact form or include downloadable company materials and a demo video. There is no need to make it complicated, but be sure you have all the answers at the fingertips of site visitors. In other words, make it as easy as a click for customers to let you know about their interest.
- Utilize Social Media Platforms. In recent years, a shift has taken place in the way that consumers find the companies they want to buy from or hire. Search engines are still the leading format, but more and more people are turning to social media to find business leads. If you are not fully utilizing the social media options available for your industry, chances are that your competitors are. It only takes a few minutes to create profiles in places like LinkedIn, Twitter and Facebook. Signing up is just the first step though; building a faithful following is what is needed to ensure that social media is doing all that it can for your business.
These are just a few simple ways that inbound marketing can work for your business, and they are inexpensive at that. Help ensure that customers find you and contact you more easily with smart marketing techniques using the resources you already own. There is no need to spend more or work harder; just use what you have and work smarter.
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She has spent time working for major media news outlets in Orlando and Jacksonville.