Marketing Automation: Automatic People?
With the advent of IBM’s Watson – the Super Sales Rep, it is now possible to replace a sales person with a machine. Or is it? Does the mere capability to speak, listen to and comprehend English turn a machine into a sales person? It depends on the software powering the machine, but the fact that we can write “it depends” rather than “of course not” means we must be close if not there already.
How does this impact your sales and marketing functions? If machines can replace humans for certain tasks (and they can), which tasks do we pick to automate and which ones do we leave in a human’s capable hands?
