Twitter Analytics allows you to analyze your Twitter Account to ascertain, for example, which tweets caused people to unfollow you; which ones were your most successful; and who your most influential followers are who reply to or retweet your messages. To illustrate this more clearly, I’ve reprinted below two screenshots originally posted by @mongoosemetrics.
In the screen shot below, the bar-graph at the top shows you mentions, follows and unfollows in 6 hourly segments. You can filter tweets by date within the categories of Best, Good, All, Faves, Retweets and Replies.
And the next screen shot shows the Promoted Tweets Dashboard detailing the impressions history.
Apparently Twitter may provide this service free of charge as part of the basic service. If this turns out to be true, it will take some of the wind out of the sails for those 3rd party vendors who currently provide this service.
But from my Tweeting perspective, this announcement means that I can at last determine what really happens to the tweets I send out. I have used bit.ly’s stats to get at some of this information, but this is going to make it easier to get more data, and all in one place, as bit.ly only tracks the activity based on the links I had it shorten for me.
Twitter’s analytics will show me the category of tweets that my followers find most worthy of retweeing, replying to, and to know which tweet prompted an unfollow is valuable indeed. If you use Twitter, this tool is going to make it easier for you to determine how to better spend your time on it. A good thing indeed.
Bit-by-Bit #38 from Eric.