“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
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Our concluding discussion with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems covers the importance of metrics in Social Media Marketing, and the potential of online gaming as applied to social media in the B2B marketing space.
Previous posts in this series:
The introduction to this interview series with LaSandra Brill
Brill on what it [...]
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For LaSandra Brill, the social manager’s task is largely about building, maintaining and managing an online ‘editorial calendar’, acting like a kind of ‘party host’, encouraging online conversations and making sure people connect with one another. She explains that as an online host, the social media manager facilitates the introductions and sparks conversations; he/she picks the topics and adjusts those choices according to how the conversation goes.
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In this second post of the series, LaSandra Brill discusses the need for a dedicated Social Media Marketing “expert” within a company, and comments on how social media is a cultural shift that is changing the expectations of business.
O’Neill: How much time should a marketing department spend on social media? What is the balance between [...]
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This is the first of four posts on an in-depth interview with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems, by contributing blogger Ian O’Neill. See Ian’s introduction on what it takes to be a Social Media Marketing expert.
In marketing, change is happening so very quickly, and now as never before a [...]
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It would seem natural that a company like Cisco Systems of San Jose, California would become an early leader in the art and science of social media marketing. Cisco is a global leader in manufacturing hardware such as routers, modems, switches and the Wireless IP Phone 7920. LaSandra Brill is perhaps emerging as the most [...]
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“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
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