B2B Sales Lead Generation using SMM
A recent survey reveals which of the Social Media Marketing avenues appears to offer best results for B2B Sales Lead Generation
Archive for July, 2010
The Process of Inbound Marketing Automation
Inbound Marketing and Marketing Automation work best when treated as a Process and not just a collection of software tools and techniques. Using the Continuous Process Improvement approach of Think, Plan, Do, Measure and Repeat will ensure that your Inbound Marketing Automation system runs efficiently and that, over time, your system performs more and more effectively. Done right, it really is a path to continuously improving marketing and sales performance.
