A couple of days ago SEO guru Rand Fishkin made a presentation at the 2010 Web 2.0 Expo in San Francisco. Here are the highlights of his presentation with specific focus on what it means to Gossamar’s core audience: mid-sized B2B companies engaged in Inbound Marketing Automation.
This is the third and final post in our series of how to effectively use Twitter in your B2B campaigns. The first introduced you to Twitter and its buzzwords. The second post began our Formal Process description of How to Run a B2B Twitter Campaign, and focused on the Think and Plan portions of the process, and this post completes it by covering the Do, Measure and Repeat phases..
For more than 25 years I have been expounding the virtues of a highly trained and motivated sales force for companies of all sizes. Back in the 80’s and even into the 90’s, the cold call ruled as a source of qualified lead generation. Whether companies employed call centres, hunters or had the salesforce making [...]
This is the second post in our series of how to effectively use Twitter in your B2B campaigns. The first introduced you to Twitter and its buzzwords. This post is Part 1 of another of our famous Process Description series. These Formal Process Descriptions are designed around the Continuous Process Improvements mantra of Think, Plan, Do, Measure and Repeat. Part 1 deals with the Thinking and Planing phases of the process, Part 2, to be published on May 10, 2010, concludes the series with the Do, Measure and Repeat stages.
Jeremy Dayment – Vice President of Sales. MLE Equipment
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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