I spoke with a veteran marketing strategist this morning, and when I asked him the expected “What’s new?”, he gave me a very unexpected “Everything!” In his opinion, Marketing is undergoing one of those once-every-few-decades fundamental shifts, and it’s all because of the deluge of digital data spewing from the Internet, that Marketing Managers now [...]
Until now, Usability Testing has been expensive, difficult to do regularly because it needs many people to do the testing, and has thus traditionally been restricted to large companies with deep pockets. But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. no additional costs). This post provides some ideas about how to improve your site by making it as usable as it can be.
This week one of my favorite “hands-on” columnists in the Report on Business, Gwyn Moran – the founding CEO of Encana Corp – talked about the Canadian economy. Specifically, about our persistent lag in productivity growth relative to our US neighbour, and why the productivity gap is so important to our Canadian economy and our [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
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Jay Goldman – Author of The Facebook Cookbook
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