If you still need convincing that you should be using Twitter for B2B Marketing, I could be glib and ask what the ROI of your phone is, but instead I will point you to this post over at B2B Online Marketing.  They began using Twitter 60 days ago and now have more than 1,700 people following them who collectively visited their site to read a post more than 3,000 times. And all these site visits were achieved at negligible cost – literally a few hours of one person’s time to produce 245 Tweets.

Our previous post on How to Run a Social Media Marketing Campaign ended with the promise that we would follow it with specific advice on how to use the more popular social platforms for B2B. This post introduces you to a series we intend to publish, beginning today, covering the micro-blogging service Twitter.

Our new series of posts will provide:

1. A Twitter Primer – aimed for those who want to begin but don’t know where or how to do so. A list of the best getting started guides on the web and step-by-step instructions on how to set up your account and begin.
2. How to run a B2B Twitter Campaign, Part 1. Another of our famous Process descriptions, this first part covers the Think and Plan stages of the cycle, while…
3. How to run a B2B Twitter Campaign, Part 2. covers the Do, Measure and Repeat stages of the process and includes some information on the metrics of Twitter: B2B Key Performance Indicators and how you can set them, measure them, and use them to influence future strategy. Part 2 will be posted on Monday, May 10^th.

Bit-by-Bit #23 from Eric

Tags: b2b marketing, Twitter

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