All too often we come across a website which just doesn’t work well. We either bounce immediately, or we try and use it because we want/need something it’s offering, but it’s just too difficult and we leave in frustration. From a company’s perspective, when that happens they have literally wasted every dime they spent on designing and building the site. This post is aimed at helping you to avoid that problem.
URL Shortening Services exist because of the need to compress the length of a message to fit within Twitter’s 140 character limit.
# Tags – in the context of Inbound Marketing Automation – are used in Tweets when you want to give people a convenient way of indexing their tweets and retweets.
Twitter is the world’s most famous micro-blogging service. You use it to send out Tweets to your Followers, hoping that the message will be found so fascinating by the recipients that they retweet it to their followers and hence take it viral.
Retweet is the process of sending someone else’s tweet to your own followers. It’s not plagiarism because you acknowledge the original Tweeter and in fact the practice is always appreciated by the originator as it means his or her own tweet was suddenly read my more than just their own following.
Direct Messages – in the context of Inbound Marketing Automation – are messages which you send directly to one of your Followers on Twitter. Such messages are not broadcast to all of your followers, just the one/s selected.
Tweet is a verb and noun and refers to the messages one send using Twitter. The noun is the message, the verb is the act of sending the message and a person who tweets is sometimes called a twitterer, but we prefer the word tweeter.
Followers (or Tweeters) are people who subscribe to your Twitter feed and hence are the people who read your Tweets, Retweets and Direct Messages.
A micro-blogging service provides a quick, easy way to send out a short headline and accompanying text message, and usually includes the ability to embed in the message a url to a site of interest. The most famous micro-blogging service is Twitter.
Welcome to our Twitter Primer for B2B Users. You may have heard of the expression a Micro-Blogging-Service used to describe Twitter and that’s because each Tweet, each message you send out, is limited to 140 characters. But most newcomers to Twitter are baffled by what it is and why people are using it at all.
So lets start with this great introduction to what Twitter is.
If you still need convincing that you should be using Twitter for B2B Marketing, I could be glib and ask what the ROI of your phone is,but this post will give you better reasons as to why you should use it, and how.
When humans set out to build something complex, they almost always spend some time thinking about the project before they begin building it. Makes sense, doesn’t it? How can you build the right thing if you don’t know precisely what it is you are about to build? Most of us understand this and hire an architect before we hire a builder. But did you do the same thing for your website? I don’t mean hire a designer and then build it – I mean hire a Technical Architect to ensure that you design your website to do all it will need to do, before you begin building it? If you don’t think this is where most websites set themselves up to fail, you should read this post…
Leaving your SEO campaign until after the website is built or reworked leads to costly problems down the road. It’s like hiring the contractor to build your dream-house before you hire the architect. Progress appears rapid. At first.
In this post, we’ll give you a sampling of the key structural issues and implications that you must consider as you design your new website. These issues, if ignored, will limit the SEO potential of your website for the rest of its life!
This series of posts will give Marketing Managers – specifically those in mid-sized B2B firms – the know-how they need to successfully manage their SEO campaigns and avoid the biggest potholes, without having to become SEO experts themselves.
Jeremy Dayment – Vice President of Sales. MLE Equipment
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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