Comments on: Why Registration Forms make Sense More Sales Leads of Higher Quality at Lower Cost Thu, 09 Sep 2010 03:55:57 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Eric http://www.inbound-marketing-automation.ca/blog/2010/01/28/why-registration-forms-make-sense/comment-page-1/#comment-430 Eric Thu, 28 Jan 2010 20:33:04 +0000 http://www.inbound-marketing-automation.ca/?p=4033#comment-430 Thanks Axel for commenting. Agree completely with all you say, especially about separating the wheat from the chaff. Thanks Axel for commenting. Agree completely with all you say, especially about separating the wheat from the chaff.

]]> By: Axel http://www.inbound-marketing-automation.ca/blog/2010/01/28/why-registration-forms-make-sense/comment-page-1/#comment-429 Axel Thu, 28 Jan 2010 20:21:52 +0000 http://www.inbound-marketing-automation.ca/?p=4033#comment-429 I agree completely. If people are not willing to register, they either do not value the information, or they are unwilling to start an online business relationship. In either case, I really don't care if they balk at filling out a form for valuable content, because they are not my target audience. Inbound Marketing Automation is all about separating the wheat from the chaff. I do believe, however, a website should strike a balance between giving away some content free, and placing other content behind forms. That way you serve prospects both early and later in the buying cycle. Nice post! I agree completely. If people are not willing to register, they either do not value the information, or they are unwilling to start an online business relationship. In either case, I really don’t care if they balk at filling out a form for valuable content, because they are not my target audience. Inbound Marketing Automation is all about separating the wheat from the chaff.

I do believe, however, a website should strike a balance between giving away some content free, and placing other content behind forms. That way you serve prospects both early and later in the buying cycle.

Nice post!

]]>