Archive for January, 2010

Why Registration Forms make Sense

I came across an interesting post yesterday over at Marcom Inc, called, “How Registration Forms are Killing B2B Software Marketing”. The author cited a statistic from an interview with Jay Halberg, VP Marketing for network monitoring software provider, Spiceworks, on the Savvy B2B Marketing blog. According to the post, 75% of visitors to the Spiceworks [...]

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Content Marketing

Content marketing is the technique of creating and distributing valuable content aimed at attracting and engaging a specific target audience, with the objective of converting people to achieve a specific goal.

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January 26th, 10
Eric
Filed Under Glossary

Social Media Marketing by the Numbers

Business.com recently published the results of a survey they conducted on Social Media Marketing, or SMM. You can read the complete set of results here, but I’m betting that the results will surprise you. In summary, Business.com asked B2B and B2C companies to respond to 21 questions regarding their use of Social Media. The surprise [...]

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January 16th, 10
Eric
Filed Under Blog Posts

Top B2B Blog List

B2B Marketing


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