Comments on: ROMI Calculator – How to build your own More Sales Leads of Higher Quality at Lower Cost Thu, 09 Sep 2010 03:55:57 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Axel http://www.inbound-marketing-automation.ca/blog/2009/12/15/build-your-own-romi-calculator/comment-page-1/#comment-204 Axel Tue, 15 Dec 2009 21:54:47 +0000 http://www.inbound-marketing-automation.ca/?p=3983#comment-204 Agree! For as long as I can remember (before the invention of the PC?), marketers have shied away from calculating ROMI. The math was complex, the interdependencies of various marketing campaigns was complex, and it was exceedingly difficult to align sales data with marketing data. The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. And marketers can finally show ROI just like their sales, manufacturing, and financial counterparts. It's time for Marketing to take a seat at the big table with the rest of the C-suite. Agree! For as long as I can remember (before the invention of the PC?), marketers have shied away from calculating ROMI. The math was complex, the interdependencies of various marketing campaigns was complex, and it was exceedingly difficult to align sales data with marketing data.

The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. And marketers can finally show ROI just like their sales, manufacturing, and financial counterparts. It’s time for Marketing to take a seat at the big table with the rest of the C-suite.

]]> By: Eric http://www.inbound-marketing-automation.ca/blog/2009/12/15/build-your-own-romi-calculator/comment-page-1/#comment-201 Eric Tue, 15 Dec 2009 21:14:39 +0000 http://www.inbound-marketing-automation.ca/?p=3983#comment-201 Axel; Now there's no excuse for any marketer! By using Gossamar's ROMI calculator, or one of the free ones you describe in your previous blog, or building their own, there is finally a reasonable and quick way to calculate Return on Marketing Investment. Thank you! Axel;
Now there’s no excuse for any marketer! By using Gossamar’s ROMI calculator, or one of the free ones you describe in your previous blog, or building their own, there is finally a reasonable and quick way to calculate Return on Marketing Investment. Thank you!

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