Comments on: ROMI Calculators – The top 10 on the web

By: Investing in Marketing: Calculate ROI before you Leap « The RIC Blog

Investing in Marketing: Calculate ROI before you Leap « The RIC Blog — Tue, 20 Jul 2010 12:02:04 +0000

[...] calculate ROMI for just about any other type of marketing project, click on this link. Here you’ll find the Top 10 free ROMI calculators found on the web – for all your marketing [...]

By: Eric

Eric — Tue, 09 Feb 2010 04:27:07 +0000

Hi Uri – thanks for dropping by and leaving such an insightful comment.
As Axel said, “we like simple”, too. Our service was designed to make it easy for a marketing manager to begin using Inbound Marketing and Marketing Automation.
We are a one-stop solution – so its one simple phone call. Our experts then guide our clients through every aspect of designing, building and operating a state of the art website. Our custom websites are designed to suit each client’s specific needs, and we interpret their results and offer suggestions on a monthly basis. Basically, the marketing manager has to know enough to make the call – we do the rest. Not to say the marketers don’t have to know how to do their own marketing – they still create the campaigns – we just automate the running of them and the subsequent management of the resulting sales leads.

By: Axel

Axel — Tue, 09 Feb 2010 00:14:19 +0000

Uri:

Thanks for your in-depth comment. I agree, finding the R in ROI requires an end-to-end tracking system, from initial contact of the prospect by marketing to closing the deal by sales. No single software tool exists today that can meet the particular needs of both marketing and sales (although Salesforce.com seems to be getting closer and closer). Luckily many marketing automation suppliers are now offering native integration with the most popular CRM systems, such as Salesforce.com, bridging these two worlds with a seamless flow of data.

Like you, I like simple. If simple marketing automation gets the job done for the marketer, if it has enough flexibility to fit his business model (and not the other way around), and if it gives marketing and sales all the data they need to better attract, engage, convert, and nurture sales leads, then bring it on!

By: Uri

Uri — Mon, 08 Feb 2010 18:12:51 +0000

Thank you for this list and post. ROMI and general ROI are all the hype today because a lot of the marketing resources that before the recession went to traditional marketing channels, are now going into SEO and social media. These calculators are doing a great job in simplifying the calculation process and Dragon and frogloop’s calculators are making some good assumptions, but the main problem still remains; how do you measure the R in the ROI? While assumptions are okay, they are not concrete numbers and will never hold in front of a questioning BOD and shareholders, what really makes a difference is results – leads and sales – and the Challenge is how to show that your social media efforts drove those leads.
What we need are simple tracking tools that will make it easy for the marketers to know what efforts drove those leads (BTW, great post on website ROI – really addresses this problem).
The problem is that marketing automation and CRM systems became so complex that it created another “black box” that marketers don’t understand. You push from one end, and on the other end some results come out. It should be easier!
Not to just plug my company, I urge you to look at some simple marketing automation companies, that present the data, but also give you a simple way to look at it and understand it. It will help you become the marketing hero you deserve to be.
Check out Optify (www.optify.net) and specifically http://www.optify.net/real-time-web-analytics/

Thanks again for this series of posts.

By: Axel

Axel — Wed, 06 Jan 2010 15:19:59 +0000

Good comment, Lars. Marketing has traditionally involved more of the soft skills, than hard analytic abilities. Sales and Marketing Automation will be a ROMI enabler for marketers, since it removes much of the headache of data collection, analysis, and interpretation.

By: Lars Tong Strömberg

Lars Tong Strömberg — Wed, 06 Jan 2010 14:00:57 +0000

ROI analysis will be the new black once companies understand they need to start measuring social media time/investments. Imo, traditional “DM school” analysis will be highly sought after.

By: uberVU - social comments

uberVU - social comments — Mon, 28 Dec 2009 15:31:41 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by gossamar: List of the 10 best (and free) ROMI calculators – get yours now! http://bit.ly/7fwBkF

By: Axel

Axel — Tue, 15 Dec 2009 21:42:45 +0000

Eric: I was really surprised to see a couple of solid attempts at calculating the ROMI for social media marketing. Kudos to Dragon Search and Frogloop for jumping in. As you can see from their calculators, this Social Media ROMI is not at all a straight-forward calculations. A lot of assumptions. But it does spark an idea for using both Inbound Marketing Automation and Reputation Management Analytics to take some of the “guesswork” out of the exercise. Perhaps I will make this an upcoming post.

By: Eric

Eric — Tue, 15 Dec 2009 21:12:34 +0000

Axel;
Thanks to this list, people can now calculate the ROMI for just about any campaign by downloading a calculator and keying in the numbers. And for those campaigns which are not met by the available free models of calculator on your list, your next post should let them roll their own. Great stuff – thanks!