Comments on: Website ROI – How to calculate your ROMI online

By: Investing in Marketing: Calculate ROI before you Leap « The RIC Blog

Investing in Marketing: Calculate ROI before you Leap « The RIC Blog — Tue, 20 Jul 2010 12:00:29 +0000

[...] calculate ROMI for your website project, click here. You’ll get all the insight you need to help justify (or not) that new website [...]

By: Axel

Axel — Fri, 15 Jan 2010 15:03:38 +0000

Hi Jane: Thanks for stopping by!

By: Jane

Jane — Fri, 15 Jan 2010 05:10:35 +0000

Hi,
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Regards,
Jane

By: Eric

Eric — Mon, 28 Dec 2009 22:10:55 +0000

Hi Michael;
Thanks for the comment!
Eric

By: Michael david

Michael david — Mon, 28 Dec 2009 21:37:02 +0000

Hi,

just found this post feed URL from my Technorati Top news Page.Really great post. Keep it up.

Thanks,
Michael

By: Axel

Axel — Tue, 15 Dec 2009 21:36:19 +0000

Thanks for the feedback, Eric. Calculating Return-on-Marketing-Investment can be quite intimidating, even for a seasoned marketer. Hopefully these series of posts have made ROMI more accessible as a marketing metric.

The catalyst for these posts was the uptick in search volume we’re getting for “ROMI Calculator”. Clearly, more and more b2b marketers are are being pressured to justify their marketing investments in this economic climate.

By: Eric

Eric — Tue, 15 Dec 2009 21:08:14 +0000

Axel;
This is an informative and literally valuable post. Calculating ROI is usually so complex that it exceeds my understanding, but this makes it easier and achievable. Hence its value: knowing which campaigns are working means knowing what to do more of and that’s valuable information indeed.