In the past 2 posts we’ve shown you how to calculate your website ROMI (Return-on-Marketing-Investment), and how to access free ROMI calculators for a variety of marketing initiatives, including Social Media Marketing. Should none of these ROMI calculators meet your specific needs, in this post we’ll cover how you can easily build your own marketing ROI calculator.
My last post focused specifically on website ROI, and how relatively easy it can be to calculate your marketing ROI for your website and internet marketing campaigns. In this post, we’ll go beyond website ROI, and look into ROMI for all your marketing campaigns, both online and offline. And to help you determine your ROMI, we’ll offer you our list of the Top 10 free ROMI calculators found on the web.
With tight budgets and an increased focus on cost accountability, the subject of ROMI (Return-On-Marketing-Investment) is getting more and more attention in the b2b marketing world. In this post, we’ll cover how Inbound Marketing and Marketing Automation makes it easy for you to calculate the ROI of your internet marketing, given that your website is [...]
Marketing 2.0 is well underway in the business-to-business world, and many B2B companies are actively seeking to build that “Inbound Pipeline” of high-quality sales leads. How close is your company to taking advantage of this accelerating shift to Inbound Marketing? And what is required to turn your existing website into an effective Inbound Marketing Website? [...]