In the past 2 posts we’ve shown you how to calculate your website ROMI (Return-on-Marketing-Investment), and how to access free ROMI calculators for a variety of marketing initiatives, including Social Media Marketing. Should none of these ROMI calculators meet your specific needs, in this post we’ll cover how you can easily build your own marketing ROI calculator.
My last post focused specifically on website ROI, and how relatively easy it can be to calculate your marketing ROI for your website and internet marketing campaigns. In this post, we’ll go beyond website ROI, and look into ROMI for all your marketing campaigns, both online and offline. And to help you determine your ROMI, we’ll offer you our list of the Top 10 free ROMI calculators found on the web.
With tight budgets and an increased focus on cost accountability, the subject of ROMI (Return-On-Marketing-Investment) is getting more and more attention in the b2b marketing world. In this post, we’ll cover how Inbound Marketing and Marketing Automation makes it easy for you to calculate the ROI of your internet marketing, given that your website is [...]
Marketing 2.0 is well underway in the business-to-business world, and many B2B companies are actively seeking to build that “Inbound Pipeline” of high-quality sales leads.
How close is your company to taking advantage of this accelerating shift to Inbound Marketing? And what is required to turn your existing website into an effective Inbound Marketing Website?
Before we [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
This website is licensed under the Creative Commons Attribution-Share Alike 2.5 Canada License. To view a copy of this licence, visit http://creativecommons.org/licenses/by-sa/2.5/ca/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.
Gossamar is proudly powered by
WordPress
Entries (RSS)
and Comments (RSS).
98 queries. 0.569 seconds.