I came across this, on the surface, “cute” story in Slashdot:
An anonymous reader writes “Motherboard.TV reports, ‘In Monrovia, Liberia, there’s a guy taking the matter of a lopsided, state-run media and reshaping it into a free-of-charge, [0]independent news-aggregator—all accomplished with dry-erase board and couple markers. (Sorry, internet!) Each morning, at 10:45 AM, Alfred Sirleaf wakes up and heads down to his bulletin board to post the day’s news, culling together a slate of stories his countrymen might otherwise never see. Grateful readers line up in droves, on foot and in cars, to read these updates, in what has been described as the country’s — and probably the world’s — only analog blog.’”
On the surface cute, because when I looked at his whiteboard (in a case of analog-to-digital conversion I obviously did so via the Internet), I did indeed see people gathering in crowds to hear the man read his news aloud. Watching them watching him with such intent, I wondered again what makes content Royal? (Content’s Kingly role in attracting people to your site, remember?). In Alfred’s case, it’s the news which the state-run news carriers won’t print. In other words, it’s content which is:
- fresh,
- newsworthy,
- not available elsewhere,
- and trusted.
Can you say the same of yours?
I suggest that these attributes are listed in the order of easiest to achieve first, most difficult last. Fresh – okay, grab something new and run with it. If you chose something of interest to your audience, it will be newsworthy, and if you get on it first or pick something which only you know about, or give it your own slant, it may well be unique. But trust is much harder – it comes from writing one good post after another, from reliably giving people the correct information they need, when they need it. It’s built one great post at a time.
Bit-by-Bit #12, from Eric.
Tags: blogging, Inbound Marketing, Online Content
Axel 
