A couple of days ago TechCrunch Europe revealed that legislators in Germany are mulling over banning Google Analytics from the world of beer and lederhosen. Apparently officials are concerned that website owners are collecting detailed statistics about the number, whereabouts and search behavior of their visitors (and much more). Ach du Lieber!
What are the implications for Demand Generation software, and its much more detailed capture of prospect information?
We do business today with people we never meet in person: never evaluate their handshake, never see their tense or relaxed body, never hear the sincerity or falseness in their voice, or smell the excitement or fear on their skin. Our senses have evolved over millions of years to enable us to make rapid and usually accurate assessments of people and situations. And now social media’s digital connections between people have rendered useless at least 3 and often 4 of our senses. How are we going to adapt quickly enough to deal with the change which is already upon us?
In this fourth and final installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from “the art of marketing” to “the science of marketing”, including the some incredible marketing insights that Marketing 2.0 can deliver.
If you’re company has gotten by for so long without computer assisted marketing and sales functions, why suddenly does it need it now? I guess the short answer is to refer you to my blog on the Internet Size Problem. But here are a few specific thoughts which may help to put this into perspective.
Did you know that 70-75% of all search queries on Google and other search engines are in “The Long Tail”?
Take a look inside the Long Tail and you’ll find out why traditional mass-marketing is dying, and why 1:1 online marketing is the new norm.
I have been reading a fair amount on industry blogs lately, about how one should implement an Inbound Marketing Automation System in one’s b2b organization. Usually the advice given suggests that you start with one small piece of the puzzle and then take a step-by-step approach to implementing a complete inbound marketing automation system. It [...]
A “bookend” to Eric’s post on SEO 101.
What if SEO 101 is not enough to get you on that first Search Engine Results Page? What if you are in a highly competitive market, with lots of established, rich-content sites (aka “the big dogs”), lots of links, and sound SEO practices? Well, then you have two options: Go for The Long Tail, or invest in Advanced SEO strategies.
An interesting post over at B2B Read. Kathryn Roy, marketing consultant, wrote: Mark Twain said it best: “It ain’t what you don’t know that will hurt you. It’s what you know for sure that just ain’t so.” Sales trainers use a research study conducted years ago by Xerox to remind salespeople that their effectiveness declines [...]
Guess who knows best what customers dream of, need, and value? You guessed right; customers themselves. So why not integrate them into the product development process? What is the use in first secretively developing what we think should be the newest gadget or, what is often called these days, “disruptive technology”; and then failing to [...]
I came across this, on the surface, “cute” story in Slashdot: An anonymous reader writes “Motherboard.TV reports, ‘In Monrovia, Liberia, there’s a guy taking the matter of a lopsided, state-run media and reshaping it into a free-of-charge, independent news-aggregator—all accomplished with dry-erase board and couple markers. (Sorry, internet!) Each morning, at 10:45 AM, Alfred Sirleaf [...]