It’s often said that experts simply forget how much they learned to become an expert. For beginners, talking to experts (or reading them) can be daunting: they have a tendency to fire off meaningless new words and phrases at a blistering pace.
And it may well be that these blogs of ours are sometimes a problem in this regard. We do like to dive into the nitty-gritty details, because in general our readership likes us to tackle these subjects in depth. But for those of you who find we have started too deep, here are two sources of help:
- There’s an excellent primer on the topic of Search Engine Optimization (SEO) in this post by Vanessa Fox over at O’Reilly radar.
- Remember our Glossary of Inbound Marketing terms, which includes all the key SEO terms.
Both resources are a great place to start your reading on SEO and what it means to your Inbound Marketing effort.
Vanessa’s post mentioned the following to think about when you begin your SEO project:
- A few tips on creating content for SEO, and how to make sure it gets indexed.
- The SEO aspects of the site’s architecture and structure.
- What she calls “Searcher Personas” for SEO, which is a neat idea based on developing a “persona”.
We have ourselves covered some of this, of course; so if you’re looking for places to click, you could also try these:
- Our white paper on how to use SEO and PPC to drive relevant traffic to your company’s site.
- Our Blog Posts on SEO. Simply click on the SEO tag in our tag cloud in the right-hand column of the blog.
Bit-by-Bit # 10, from Eric.
Axel 
Devin Lawson 
Eric 
