There are some great blogs out there on B2B Marketing and Marketing Automation. Frequent Posts. Great insight. Lots of followers.
And so it becomes easy to mistake frequency for thought leadership.
For example, every now and then you come across a real gem from where you least expect it. A really smart, insightful post from an “occasional” blogger. Such is the case with Nolin LeChasseur’s blog post on “Inbound marketing and outbound marketing – the revolving door strategy”.
Nolin’s post isn’t exactly short, but you can tell he’s spent a lot of time analyzing the state of Marketing Automation today, its shortcomings, and the opportunity for players who put it all together. If you are involved in creating, sourcing, or implementing Marketing Automation, Nolin’s blog post is a must read! Let me summarize his analysis for the “fast food” crowd:
- Many marketing automation tools tackle pieces of the puzzle, but none offer an end-to-end solution yet.
- Pricing for marketing automation is all over the map, and none offer the right value/price for the SME (small and medium size enterprises) market.
- Marketing Automation needs to support and integrate both Inbound and Outbound campaigns.
- Service providers serving the SME market need to offer a more holistic range of services from SEO/SEM to Social Media Marketing and Social Media Monitoring to be effective.
To those familiar with Gossamar, you know that Nolin’s post sounds eerily like Gossamar’s business plan: An end-to-end Marketing Automation solution that combines software, services, and content, and makes it easy and affordable for small and mid-sized B2B companies. Looks like more and more people are thinking along the same lines.
I spoke with Nolin a couple of days ago. Great guy. Very knowledgeable consultant in the B2B space. At the end of the call I tried to encourage Nolin to blog more frequently. His response: “Only when I have something worth-wile to say”. Can’t argue with that.
And in the same spirit, I am signing off.
Until next time – Axel