My iPhone runs our CRM software (Salesforce.com) and our Inbound Marketing Automation software (Pardot’s Prospect Insight). When a sales lead in our system goes “hot” my iPhone tells me about it. In true Mae West style, its happiness at delivering the news makes it vibrate in my pocket.
As a tech marketer I’ve always believed that lead generation should be my number one priority. To feed business success, it’s essential to deliver a steady stream of actionable sales leads to the sales force. But it’s not an easy task – especially in recessionary (or even post -recessionary) times.
Luckily, we’re living smack dab in [...]
It’s often said that experts simply forget how much they learned to become an expert. For beginners, talking to experts (or reading them) can be daunting: they have a tendency to fire off meaningless new words and phrases at a blistering pace. This post should help you catch up a little…
Heard the phrase “content is king”? Creating great online content is critical in any Inbound Marketing strategy. This post covers how you can easily generate pages and pages of valuable content for your B2B company’s website by blogging.
Want to know why Gossamar chose Pardot’s Demand Generation system to integrate into our Inbound Marketing Solution for our B2B clients? Let Forrester Research tell the story…
Want a concrete example of how Inbound Marketing Automation delivers high-quality sales leads through a website?
Well, let’s take a closer look at visits to our website last Tuesday. And let’s compare what we would know about these visitors without Inbound Marketing Automation, to the wealth of actionable information that is revealed with Inbound Marketing Automation.
I came across an article on Slashdot today, which spoke of the problems facing Scientists dealing with large datasets.
The author was hit by a barrage of criticism for suggesting that Science is the only field which deals with what he called Internet-Sized datasets. In the context of teaching students to think big numbers, he talked [...]
A short blog to welcome a new player to the world of Inbound Marketing and Sales Automation.
Gossamar has launched a Squidoo Lens! It’s a way for us to promote the concept of Inbound Marketing in a cool social media platform, (one of Seth Godin’s creations). A neutral way in keeping with the traditions of free [...]
Search Engine Optimization (SEO) vs Paid Search (PPC). Which is Better?
I think most B2B marketers would agree that achieving top organic rankings on Google on a consistent basis is an objective worthy of the journey that’s needed to get there. The challenge is knowing the best way to go about it – SEO or PPC [...]
In B2B markets, the Internet has changed the way we do business significantly. Not only is the amount of information about products and services offered almost infinite but also it is slowly and steadily changing the way we all make our purchasing decisions. Who does not first quickly look up a company, product or service [...]
Okay, I know – funeral plans have not been announced yet, and yes, this is an Inbound Marketing and decidedly Demand Generation Systems oriented blog. Mea culpa! But bear with me for a moment…
There are some great blogs out there on B2B Marketing and Marketing Automation. Frequent Posts. Great insight. Lots of followers.
And so it becomes easy to mistake frequency for thought leadership.
For example, every now and then you come across a real gem from where you least expect it. A really smart, insightful post from an “occasional” [...]
In this third instalment of Inbound Marketing Fundamentals, let’s take a closer look at the keystone of what makes Inbound Marketing feasible: Marketing Automation.
“Whoa”, you say. “Automation in Marketing?*%!”
I know the term automation doesn’t exactly warm most marketer’s hearts. Some envision losing control to an oppressive system (can you say Orwell’s 1984?), while others see [...]
Troubled by the idea of changing your company’s existing way of marketing and selling to one using the new Sales and Marketing Automation tools? Or all fired up and ready to boldly leapfrog the competition, but worried about convincing the rest of the company?
Let’s face it: changing people’s behaviour is never easy. Years spent automating [...]
Jeremy Dayment – Vice President of Sales. MLE Equipment
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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