Tools allow humans to overcome our limitations: we routinely bend steel, travel faster than Olympic speed, see in the dark, fly… The list goes on. We make astonishing tools enabling us to achieve great feats. Sometimes… when we get it right. And we need to remember this when it comes to Inbound Marketing Automation Systems. [...]
In this second installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from Outbound Marketing to Inbound Marketing, including the top 3 benefits of Inbound Marketing for B2B companies.
In this post we’ll cover the fundamental shift in power from seller to buyer, and two “big-picture” suggestions on how you can take advantage of it.
Welcome to my introductory post at our Inbound Marketing Automation blog. Some rants, some raves, and hopefully a lot of big-picture insights on the new phenomenon of Inbound Marketing Automation.
"Gossamar conducted an excellent Inbound Marketing training session for our team that was extremely helpful in formulating our strategy. They really know their stuff!"
Brian O'Donnell, Executive Vice President, Klick Health
"Gossamar designed and developed our Inbound Marketing Automation Website. Their technical knowledge, marketing experience and professional dedication to making it work were truly great. In today's world of lackluster service and performance, they are a refreshing change."
Jeremy Dayment, Vice President of Sales. MLE Equipment
"We chose Gossamar because we need a partner that really understands online sales lead generation and management."
Koray Parmaks, VP Marketing, telax.com
"Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service."
Janice Rudkowski, Director, Marketing & Communications, Career Edge Organization
"Their slogan says it all: 'More Leads of Higher Quality at Lower Cost'. Gossamar delivers the Holy Grail for B2B marketers."
Jay Goldman, Author of The Facebook Cookbook
"Gossamar's SEO and Inbound Marketing skills took us from off the map to #1 on Google in a just a few short months. And they've kept us there with helpful and smart recommendations. They provide great value for money with their professional and courteous service."
Larry Torri, VP Sales, Assuresign Inc.
"Gossamar created a Marketing Strategy for our Kenoza Lake Property division which was, to put it simply, not just a home run; they hit the ball right out of the park! If you're looking for a partner to create a growth strategy, look no further."
Marc Dubrovsky, CEO of Green Earth Companies
"Gossamar solved vexing problems that had stumped other agencies, delivered breathtakingly clever strategies and quickly became an extension of our own team. We knew that content marketing increased top line sales and bottom line profits. It's the reason for our first inbound marketing budget. But we also knew that cookie cutter approaches or proprietary technology like HubSpot wouldn't work for our C-Level clients. Complex sales with multiple buyers demands sophisticated content solutions. We chose Gossamar and never looked back. All delivered with a gracious "our word is our bond" corporate culture that lowers blood pressure and helps everyone focus on growing revenue."
Mark Hollander, CEO and President, Adherence Solutions Inc.
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