B2B Sales and Marketing Automation Resources

Gossamar’s goal is to give you the know-how to fully capture the opportunities in Inbound Marketing and B2B Sales and Marketing Automation.

Hover your cursor over any term displayed like this in the text to see our comprehensive Glossary definition  right there on the page. You can also browse The Glossary itself.

Looking for something very specific regarding online sales lead management but can’t find it? Check out our B2B Inbound Marketing Automation blog. If you still can’t find what you are looking for, email us at  info@gossamar.com. We’ll get you an answer. And if your question applies to others, we’ll cover it in our blog.

Gossamar Resources: Everything You Need to Know about Inbound Marketing and B2B Sales and Marketing Automation.

  • Introduction to Inbound Marketing Automation

      • How Gossamar Stimulates Demand

        This whitepaper explores the way Gossamar stimulates demand for your company and products online.

        The online channel is increasingly important for B2B companies today: Over 90% of B2B buyers start the sales cycle online by researching solutions to their needs. If your website doesn’t attract these prospective buyers to your company, they begin the sales cycle without you, and can often be influenced by your competitors.
        Demand Generation the Gossamar Way
        Gossamar uses a four-step process to ensure your B2B prospects find your company and products online, ahead of your competitors:

        1. Optimize your website, so that it is easy to find
        2. Create valuable, unique content to attract prospects
        3. Promote your content, so that it is easy to find
        4. Measure & Tune, so you can stimulate more and more demand over time.

        We also discuss how Gossamar allows you to measure the ROMI of your company’s efforts to stimulate online demand, so you can ensure that your returns are in line with your investment.

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