A must-read if you are interested in how the Gossamar sales & marketing automation (SAMA) solution works.
The Gossamar Sales and Marketing Automation Solution is comprised of a number of different elements: a set of software tools from 3rd party vendors, our own software, our team, your team and your website, and the Internet. This paper explores how all these components work together seamlessly to provide you with the ultimate in automated lead management systems.
Our end-to-end solution – a rare machine in a market crowded with many single-function tools – makes use of software from Pardot Inc (Marketing Automation), various social media tools (for Reputation Management), SEOMoz (SEM Tools), SalesForce.com (CRM), and of course ourselves (Gossamar Inbound Marketing Dashboard, Custom Reporting, Gossamar CRM Gateways).
The paper begins with an exploration of what will become your primary tool, the industry-leading Gossamar Inbound Marketing Dashboard. With its key features revealed, the remainder of the paper covers the way in which the various components work to produce the information shown in the Dashboard, and how we set-up the software to deliver it.