B2B Sales and Marketing Automation Resources

Gossamar’s goal is to give you the know-how to fully capture the opportunities in Inbound Marketing and B2B Sales and Marketing Automation.

Hover your cursor over any term displayed like this in the text to see our comprehensive Glossary definition  right there on the page. You can also browse The Glossary itself.

Looking for something very specific regarding online sales lead management but can’t find it? Check out our B2B Inbound Marketing Automation blog. If you still can’t find what you are looking for, email us at  info@gossamar.com. We’ll get you an answer. And if your question applies to others, we’ll cover it in our blog.

Gossamar Resources: Everything You Need to Know about Inbound Marketing and B2B Sales and Marketing Automation.

  • Introduction to Inbound Marketing Automation

      • How Gossamar Automates Online Sales Lead Generation & Management

        A must-read if you are interested in how the Gossamar sales & marketing automation (SAMA) solution works.

        The Gossamar Sales and Marketing Automation Solution is comprised of a number of different elements: a set of software tools from 3rd party vendors, our own software, our team, your team and your website, and the Internet. This paper explores how all these components work together seamlessly to provide you with the ultimate in automated lead management systems.

        Sales Lead Management the Gossamar Way. A Gossamar White Paper

        Our end-to-end solution – a rare machine in a market crowded with many single-function tools – makes use of software from Pardot Inc (Marketing Automation),  various social media tools (for Reputation Management), SEOMoz (SEM Tools), SalesForce.com (CRM), and of course ourselves (Gossamar Inbound Marketing Dashboard, Custom Reporting, Gossamar CRM Gateways).

        The paper begins with an exploration of what will become your primary tool, the industry-leading Gossamar Inbound Marketing Dashboard. With its key features revealed, the remainder of the paper covers the way in which the various components work to produce the information shown in the Dashboard, and how we set-up the software to deliver it.

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