The rate of change in the world of SEM – the science and art of SEO and PPC, is blistering indeed. A great deal changes in a year. When we tried to name our company, we knew that the name must match its web address. And for us business folks, .com is the only Top [...]
If you’re reading this you’re interested in implementing a Sales and Marketing Automation solution, or parts of it like tools for SEO/PPC, Demand Generation, Reputation Management Analytics or CRM. Complex, isn’t it? Powerful too, but all these pieces make it difficult to understand and evaluate your options. You may be wondering how you choose from among the many alternatives.
Scenes in a play of the intended software system process, in which the personas act out the user’s roles.
A prospects “grade” reflects how closely the prospects matches your ideal prospect profile, and rates profile information such as job title, geography, and industry.
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
“End-to-end sales & marketing automation for B2B companies. Finally!”
This paper explores the differences between the old and new ways of B2B Marketing, and then lays out five practical steps to assist you in taking advantage of the new Marketing 2.0 opportunities.
This paper describes how you can boost Profits through Sales and Marketing Automation by both increasing Revenues and decreasing Costs! That’s right, you can do both!
Sales and Marketing Automation, or SAMA, gives marketers a number of innovative tools to understand their markets in ways never possible before. But more than that, SAMA delivers this information without the time-consuming, expensive market research that was previously part-and-parcel of marketing.
Did you know that over 90% of B2B buyers start the sales cycle online by researching solutions to their needs? If your website doesn’t attract these prospective buyers to your company, they begin the sales cycle without you.
This whitepaper explores the four ways Gossamar stimulates demand for your company and products online – so your B2B prospects find your company online, ahead of your competitors.
The Gossamar Sales and Marketing Automation Solution is comprised of a number of different elements that make up our unique end-to-end solution. This paper explores how all these components work together seamlessly to provide you with the ultimate in automated lead management systems.
This whitepaper focuses on Gossamar’s unique ability to simplify Sales and Marketing Automation for your company. Specifically, how Gossamar’s end-to-end solution and deep industry experience combine to implement a SAMA solution that’s tailor-made for your company.
Our short video introduces Gossamar and explains our approach and philosophy. The movie reveals how we use Inbound Marketing and Marketing Automation to deliver on the promise of our slogan: More Sales Leads of Higher Quality at Lower Cost.
The Gossamar Readiness Survey’s 10 questions reveal just how poised your company is to take advantage of Sales and Marketing Automation’s capabilities and advantages. It’s quick, easy, and helpful.
The Gossamar ROMI Calculator calculates the potential gain that Sales and Marketing Automation will provide your company. Incorporating our experience, and a host of research into Demand Generation and Automated Sales Lead Management, the logic behind the calculator allows you to use this “simple” tool to derive some powerful insights.
A downloadable version of our Price List. If you have any questions, please contact us, or click here to get your Free Estimate.
Gossamar’s parable on Marketing Strategy is coming soon!
A humorous video perspective on Outbound vs. Inbound Marketing, entitled “The Monks Versus the Wizards“, is coming soon to www.gossamar.com.
Jeremy Dayment – Vice President of Sales. MLE Equipment
“We chose Gossamar because we need a partner that really understands online sales lead generation and management.”
Koray Parmaks – VP Marketing, telax.com
“Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service.”
Janice Rudkowski – Director, Marketing & Communications, Career Edge Organization
“Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’. Gossamar delivers the Holy Grail for B2B marketers.”
Jay Goldman – Author of The Facebook Cookbook
“End-to-end sales & marketing automation for B2B companies. Finally!”
Ian Barker – Founder and CEO, symtext.com
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