Outsourcing – Why and How and Yes and No

According to Wiki, Outsourcing often refers to the process of subcontracting to a third-party. Outsourcing can yield significant cost savings, dramatically improve performance all round, or… There’s no shortage of horror stories describing how Outsourcing produced disappointing results and in some severe cases, the loss of a company’s core competencies which in turn caused the company to fail.

So just how do you decide if you should Outsource, and if you do decide to do this, how do you pick the right partner? This post attempts to answer these questions.

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March 8th, 10
Eric
Filed Under Blog Posts

Pre-planning your Website

All too often we come across a website which just doesn’t work well. We either bounce immediately, or we try and use it because we want/need something it’s offering, but it’s just too difficult and we leave in frustration. From a company’s perspective, when that happens they have literally wasted every dime they spent on designing and building the site. This post is aimed at helping you to avoid that problem.

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February 25th, 10
Lee-Ann
Filed Under Blog Posts

Twitter Primer for B2B Users

Welcome to our Twitter Primer for B2B Users. You may have heard of the expression a Micro-Blogging-Service used to describe Twitter and that’s because each Tweet, each message you send out, is limited to 140 characters. But most newcomers to Twitter are baffled by what it is and why people are using it at all.

So lets start with this great introduction to what Twitter is.

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February 23rd, 10
Eric
Filed Under Blog Posts

Twitter for B2B Marketing

If you still need convincing that you should be using Twitter for B2B Marketing, I could be glib and ask what the ROI of your phone is, but instead I will point you to this post over at B2B Online Marketing.  They began using Twitter 60 days ago and now have more than 1,700 people [...]

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February 23rd, 10
Eric
Filed Under Blog Posts

Holistic Websites – Does your site measure up?

When humans set out to build something complex, they almost always spend some time thinking about the project before they begin building it. Makes sense, doesn’t it? How can you build the right thing if you don’t know precisely what it is you are about to build? Most of us understand this and hire an architect before we hire a builder. But did you do the same thing for your website? I don’t mean hire a designer and then build it – I mean hire a Technical Architect to ensure that you design your website to do all it will need to do, before you begin building it? If you don’t think this is where most websites set themselves up to fail, you should read this post…

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February 15th, 10
Eric
Filed Under Blog Posts

Designing an SEO-friendly website – from the ground up

Leaving your SEO campaign until after the website is built or reworked leads to costly problems down the road. It’s like hiring the contractor to build your dream-house before you hire the architect. Progress appears rapid. At first.

In this post, we’ll give you a sampling of the key structural issues and implications that you must consider as you design your new website. These issues, if ignored, will limit the SEO potential of your website for the rest of its life!

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February 10th, 10
Axel
Filed Under Blog Posts

SEO Campaign Management: A Survival Guide

This series of posts will give Marketing Managers – specifically those in mid-sized B2B firms – the know-how they need to successfully manage their SEO campaigns and avoid the biggest potholes, without having to become SEO experts themselves.

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February 10th, 10
Axel
Filed Under Blog Posts

Why Registration Forms make Sense

I came across an interesting post yesterday over at Marcom Ink, called, “How Registration Forms are Killing B2B Software Marketing”.
The author cited a statistic from an interview with Jay Halberg, VP Marketing for network monitoring software provider, Spiceworks, on the Savvy B2B Marketing blog. According to the post, 75% of visitors to the Spiceworks site [...]

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Social Media Marketing by the Numbers

Business.com recently published the results of a survey they conducted on Social Media Marketing, or SMM. You can read the complete set of results here, but I’m betting that the results will surprise you.
In summary, Business.com asked B2B and B2C companies to respond to 21 questions regarding their use of Social Media. The surprise was [...]

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January 16th, 10
Eric
Filed Under Blog Posts

ROMI Calculator – How to build your own

In the past 2 posts we’ve shown you how to calculate your website ROMI (Return-on-Marketing-Investment), and how to access free ROMI calculators for a variety of marketing initiatives, including Social Media Marketing. Should none of these ROMI calculators meet your specific needs, in this post we’ll cover how you can easily build your own marketing ROI calculator.

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December 15th, 09
Axel
Filed Under Blog Posts

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