Gossamar has recently changed its slogan from: “More leads of higher quality at lower cost”, to, “It’s all about Profit”. We’ve learned some lessons about Inbound Marketing and Sales and Marketing Automation since we launched our company in 2008 and they’re all encapsulated in our new slogan. Watch our 3 minute video to learn more.
Each day as I sift through my favorite business blogs, I come across marketing articles; awesome tips on improving marketing, making your company strong, and the benefits of all the different sorts of marketing tools. I try to use this information in my writing and business practices. It’s great information but it’s missing one key thing: What am I already doing that is wrong? I can make lots of improvements and additions but if I don’t stop doing the wrong things, I won’t be doing the best I can.
By Eric Goldman. A different type of post this month: rather than specific advice or an idea on how to do something in the world of Inbound Marketing and Automation, I’m going to report on three events shaping the industry. I’ll lead off with something from the world of online advertising which I think is [...]
The benefits of online marketing are plentiful: everything from lower costs to long term results, easier targets to massive audiences. Businesses, especially those with a lower amount of resources almost have no choice. To not use internet marketing would be the equivalent to shooting yourself in the foot, literally. With that said, the future of marketing online is unclear. While it is still powerful though, be sure to use it correctly.
Take your dunce cap off and avoid these internet marketing faux pas:
8 Ways to Improve your Inbound Marketing reveals our own process for helping our clients achieve increases in revenues, reductions in expenses and significantly higher profits.
8 Ways to Improve your Inbound Marketing reveals our own process for helping our clients achieve increases in revenues, reductions in expenses and significantly higher profits.
Today’s marketing strategies revolve around technology. Businesses that used to rely on an employee wearing a giant gorilla costume holding a sign can now use inbound marketing tactics to attract customers and prospects to them.
Inbound marketing happens in ways that some business owners don’t realize and has completely changed how businesses approach current and prospective customers. Instead of only pushing your message out through traditional channels like radio, television and print advertising, inbound marketing focuses on pulling customers to you through digital strategies and social channels. This critical shift has resulted in a world of opportunities in terms of attracting and retaining customers. Read on for a list of 10 tips to try…
Google has just announced a Beta version of Shopping for B2B vendors. If you sell products or services, you need to read this post to understand how the game has just changed and what you should do about it.
This post explores the trends in Internet Advertising which are emerging for 2013. See where the industry is headed by reading excerpts from expert interviews. We offer some advice and suggestions on what these trends mean to you marketing efforts.
With such a wide variety of opportunities for bringing in business, it may be hard to decide which direction to take your marketing strategy. Aside from the spectrum of PPC and SEO, many small businesses today are leaning on the popularity of social media sites like Facebook and Twitter. This is a very wise and (should be) obvious choice. These websites literally reach millions of users each day. They are simple to operate, addictive by nature and have minimal to no cost for small businesses and startup businesses. But they are not the only social media networks – read on to learn about the others you could be adding to your marketing effort.
An evolutionary scientist called Robin Dunbar posited back in 1992 that the maximum number of people any one person can interact with on a regular basis was around 150. And recent studies looking into how this number relates to Social Media Networks prove that it’s still in force. No matter how good you are at maintaining relationships, the number of people you can interact with regularly is limited by the volume of your neo-cortex. Given that you can’t change its size, to be a successful social media marketer, you need to change your tactics. Read on to learn how…
We hope you have a safe, healthy, peaceful and happy holiday season and that 2013 brings all you wish for.
Business owners know no type of advertising is more powerful than word-of-mouth. A satisfied customer is one that will encourage others to retain your goods and services too.
Word-of-mouth advertising in B2C context used to mean colleagues discussing trustworthy plumbers around the water cooler, or neighbors suggesting roofing contractors to each other. In B2B realms, referrals have arguably always been even more powerful. A company leader willing to vouch for a vendor usually meant a high level of trust and satisfaction over an extended period of time.
As more companies turn to the Internet for direction on B2B relationships, word-of-mouth advertising has taken on a new, global context. Prospective clients can vet which companies to hire for any service or product needs through some simple online research. While you may have a website built for optimal inbound success, have you ever considered some built-in damage control?
Forget about ineffective Ads that no one watches, listens to or reads anymore – Twitter replaces them for a fraction of the cost with something much more efficient. The real power of Twitter is that it can reveal the inside of your prospects’ heads! More than that, it give you an entry into their lives without interrupting them, in a way that begins a real relationship. How? Read our post to find out…
Forget about ineffective Ads that no one watches, listens to or reads anymore – Twitter replaces them for a fraction of the cost with something much more efficient. The real power of Twitter is that it can reveal the inside of your prospects’ heads! More than that, it give you an entry into their lives without interrupting them, in a way that begins a real relationship. How? Read our post to find out…
Business promotion has really shifted in recent years in favor of more intuitive ways of drawing in customers. Traditional, or outbound, marketing has lost subscribers as progressive inbound techniques gain momentum. If you are new to the concept of inbound marketing, here is brief rundown of its many advantages: Measurable results Inexpensive in the long [...]
This is a great infographic on the processes and techniques involved with Inbound Marketing and Marketing and Sales Automation. It shows you the importance of SEO, Social Media and, especially, Content Marketing.
I’ve been pondering the business universe lately with a jaundiced eye. It seems to me that we’ve all run out of time. No, we’re not all about to die because we’ve exhausted our stay: busy marketers all over the world are finding that there’s just too much to do in a given day to do [...]
Inbound marketing is an intuitive process that connects consumers with the businesses they need. Used effectively, these strategies have more potential than traditional, outbound promotion tactics. Inbound principles are also more easily measured than outbound strategies. So what exactly does inbound marketing actually entail? And better yet – why is it so advantageous? Businesses that [...]
Here’s another guest post from the B2C community blog. The imagery in the Infographic is good, albeit a little hokey in that they stretched the Space thing a little to make it work. But the general concept is good from a B2B Inbound Marketing Automation persepective, in that it shows the relative strengths of the various Social Media Marketing platforms.
Inbound marketing is the smart way to bring in sale leads without really “trying.” By using the resources that you likely already have, like a company website or blog, you can implement inbound marketing tactics to emphasize business leads.
This is a Guest Article on how to build a better Inbound Marketing Automation machine. It’s a PowerPoint presentation, covering the steps and processes you need to put in place, to build a great Inbound Marketing Automation system. There are tips on sales lead management, sales lead generation, and the various components of Inbound Marketing. It misses out, in my humble opinion, on the concept of Continuous Process Improvements, but then no-one’s perfect, not so?
How to Blog for Inbound Marketing Purposes. Some sage advice on blogging to attract the right people to your website. This guest post from Megan Totka, the chief editor for ChamberofCommerce.com, is aimed at improving the effectiveness of your Inbound Campaigns.
This post is the third and final one in our series, “A Primer on Inbound Marketing Automation.” The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. It suggests that you: (1) Switch from Outbound to Inbound, a move which will attract more visitors to your site; (2) Automate to cope with the increased volume and reduce costs; (3) Use Analytics to learn more about your visitors and their preferences; (4) Become a Social Media Marketer to increase traffic even more and to raise awareness of your company and its solution; and (5) Make it Easy for your Visitors to become clients by ensuring that your site’s navigation and content ensure a valuable and enjoyable user experience.
Most promising technology startups fail because they do not believe their inventions require marketing. Many of these companies’ people believe that they shouldn’t even have to sell their technology! The world will beat a path to their door because the benefits of their invention are compelling, clearly evident to all but a fool. And if the fool can’t understand it, he’s too stupid to do business with. Harsh words? Perhaps, but read on as to why I think they apply to most startups…
This is the second post in a 3 part series which serves as a Primer on Inbound Marketing Automation. The first post presented the reasons why one should switch from the old Outbound Marketing approach to the new Inbound techniques. This post introduces the components which make-up an Inbound Marketing Automation system and explains their functions and benefits.
This index post begins our series of 3 posts forming a Primer on Inbound Marketing Automation. The first post begins with the reasons why marketers world-wide are switching from Outbound marketing approaches to Inbound Marketing Automation. A list of the benefits Inbound Marketing and Marketing Automation concludes the first post. Additional posts cover what an Inbound Marketing Automation system consists of, and provide tips to help you design and implement your own system in your organization.
This is the first post in our series of a Primer on Inbound Marketing and Marketing Automation, or what we here at Gossamar call Inbound Marketing Automation. The post begins with a set of interesting statistics providing insight into the State of Marketing Today. For fans of the older, Outbound techniques, these results depict a dismal picture – if you stick with Outbound and ignore Inbound, your marketing in today’s fiercely competitive marketplace will fail.
Success in life is a judicious mix of both thought and action. Dreams are figments of our imagination until they are made real by deeds, yet actions without thought and preparation seldom accomplish great things. To be successful you can’t get stuck in analysis paralysis, but you also can’t rush in like a fool. To be successful at anything, one needs to balance thought with action. Sounds easy, but if it was, more of us would do it.
With the advent of IBM’s Watson – the Super Sales Rep, it is now possible to replace a sales person with a machine. Or is it? Does the mere capability to speak, listen to and comprehend English turn a machine into a sales person? It depends on the software powering the machine, but the fact that we can write “it depends” rather than “of course not” means we must be close if not there already.
How does this impact your sales and marketing functions? If machines can replace humans for certain tasks (and they can), which tasks do we pick to automate and which ones do we leave in a human’s capable hands?
IBM’s famous FUD – Fear, Uncertainty and Doubt – was an effective marketing strategy in the 70s and 80s. It revolved around the idea that you could not be fired for buying an IBM solution, but your chances were high if your project failed because you bought one of the competition’s obviously lesser products. No single company in the Inbound Marketing or Marketing Automation space has achieved that kind of dominance yet, so none of us can practice FUD successfully. But we can learn to deal with the natural fears and concerns our prospects experience when faced with changing the way they market and sell their solutions. Read on for what these typically are and how to respond.
Back in the 50s, B2C companies enticed their prospects help in promoting their wares to other prospects by holding competitions. Prizes were awarded for the best jingle, slogan, or advertisement. It makes perfect sense: who understands a prospect’s needs better than another prospect? Who knows better how to express the benefits of the product or service?
The movie, “The Prizewinner of Defiance”, tells the story of a mother whose prizes fed her 12 children despite her alcoholic husband. Its inspirational and left me wondering if a B2B could enlist the help of its prospects in promoting its solution. My thoughts on competitions for B2Bs….
Inbound Marketing Automation systems boost your organization’s profits in 7 ways. Some of these increase revenues, some of them reduce expenses. Taken together, they contribute significantly to your bottom line
Designing content for marketing automation systems is time-consuming and expensive. So you want to create the minimum needed to fuel your marketing and nurturing campaigns. This post provides a high level view of the process we use to do just this. The post refers to a presentation we did at the Pardot user conference, Elevate 2011, in Atlanta in mid-November. That presentation is available as an animated slideshow complete with audio soundtrack. If you want to be a Content Ninja, spend 45 minutes to soak it all in…
Designing content for marketing automation systems is time-consuming and expensive. So you want to create the minimum needed to fuel your marketing and nurturing campaigns. This post provides a high level view of the process we use to do just this. The post refers to a presentation we did at the Pardot user conference, Elevate 2011, in Atlanta in mid-November. That presentation is available as an animated slideshow complete with audio soundtrack. If you want to be a Content Ninja, spend 45 minutes to soak it all in…
Rich Snippets help you to educate Search Engines as to what the words on your site mean. Rich Snippets also allow you to control more precisely what the engines display under your url when its listed on a Search Engine Results Page. This post shows you how to add Rich Snippets to your pages.
Steve taught me 3 valuable lessons on how to automate anything: Usability is everything, Success is in the details, and Good Enough is for wimps. I started learning these lessons while unpacking my first Mac back in 1984. And I’m still learning them now, automating Inbound Marketing Automation systems for our clients following Steve’s Golden Rules.
Creating great ads takes talent and skill. But there are ways to do it which take the guesswork out of the process and replace it with sound Scientific Principles. Read this post and learn the 12 ways to create and run PPC campaigns which provide great Returns on Investment.
Outsourcing, in this post, is the process of subcontracting an activity to a third-party. Outsourcing can yield significant cost savings and dramatically improve the performance of a business function. It can also lead to faster take-up of new technologies which in turn can erect competitive barriers. The idea of outsourcing is not new: many companies [...]
Inbound Marketing Automation works best when its viewed as a process driven by a strategy. This post explores this idea and provides guidelines on what to do and how to go about doing it. People who follow its advice may not get their strategy correct the first time, but each time they repeat their process, they will get better and better results.
Frequent readers of this blog need no introduction to the term an Inbound Marketing Automation system. But for new arrivals, the term signifies the powerful combination of Inbound Marketing and Marketing Automation – the new and powerful way to market B2B solutions. The major thrust behind Inbound Marketing’s success, is that done right, your ideal prospects [...]
A viral video worth watching and the lessons it holds for us B2B Marketers. If you haven’t seen this visual and audio treat yet, it’s the old favorite, Stand by me, but done in a way only the Internet makes possible.
Bing’s market share of organic search rose to slightly above 30% in March 2011. And Google’s share dipped to below 65% for the first time ever. What does this mean to the world of SEO? A great deal. With these numbers, and Google’s obvious concern regarding the ever-increasing share Bing is garnering, we’re all going to have to optimize a site for both engines now, instead of just Google.
Transforming your website into an Inbound Marketing Automation Prospect Magnet can be some real work. So before you launch your project, you may wish to read this post to see what’s in store…
It’s no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009?
And the trend is expected to worsen in 2010/2011? But the recession appears to be ending – why aren’t sales picking up? This post expores the problem…
In what one writer called a disruptive move to the world of Inbound Marketing Automation services (IMA), there are today now two free solutions available. Will this help IMA to Cross the Chasm along the technology adoption curve? Perhaps, and this post explores why marketing automation may just have found the first step to begin that journey…
According to a recent blog post, Marketing Automation Vendors are experiencing a “tailwind” of demand, pushing more and more companies to automate their marketing efforts. But we disagree. According to our research and every software vendor in the space we talk to – Inbound Marketing and Marketing Automation, or what we call Inbound Marketing Automation, are used by fewer than 5% of companies today.
Earlier this year, DemandGen Report conducted some interesting research on the today’s b2b buyer. The research focused on the buying characteristics of 100 business-to-business buyers who purchased a business solution within the last 12 months. I ran into Andrew Gaffney, the Publisher and Editor of DemandGen Report, at last month’s Pardot user conference in Atlanta. I really enjoyed his presentation and insights on the new online sales funnel. Here are some highlights from his survey:
Earlier this year, DemandGen Report conducted some interesting research on the today’s b2b buyer. The research focused on the buying characteristics of 100 business-to-business buyers who purchased a business solution within the last 12 months. I ran into Andrew Gaffney, the Publisher and Editor of DemandGen Report, at last month’s Pardot user conference in Atlanta. I really enjoyed his presentation and insights on the new online sales funnel. Here are some highlights from his survey:
The first Pardot Marketing Automation conference was held this week in Atlanta, Georgia, Pardot’s home town. Among the insights we gleaned by attending are that a great analytics tool called GoodData has been built into Pardot’s Prospect Insight, and it promises to make it much easier to derive real insight into your Inbound Marketing Automation process.
Turns out that Toronto is a hotbed for Inbound Marketing Automation and an unusually large number of attendees were people we knew, had heard of, or have worked with already.
Our concluding discussion with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems covers the importance of metrics in Social Media Marketing, and the potential of online gaming as applied to social media in the B2B marketing space. Previous posts in this series: The introduction to this interview series with LaSandra Brill Brill [...]
If you want your content to Engage your visitors, you had better ensure that some of it is Video. This chart shows why.
Much has been written on the subject of Landing Page design, but this post is the most concise, informative and valuable one we’ve seen.
Inbound Marketing and Marketing Automation work best when treated as a Process and not just a collection of software tools and techniques. Using the Continuous Process Improvement approach of Think, Plan, Do, Measure and Repeat will ensure that your Inbound Marketing Automation system runs efficiently and that, over time, your system performs more and more effectively. Done right, it really is a path to continuously improving marketing and sales performance.
The spectacular success of the iPad had produced a slew of new marketing apps already. Is yours far behind?
The best Social Media Marketing Graphics on the web today!
Google recently clarified its estimates for organic search traffic, and in doing so, it may just have pulled the rug from under many search-engine-optimization (SEO) programs. Apparently, the Search Volumes presented by Google’s Adwords Keyword Tool, used by many SEO “specialists” to estimate the size of the organic search market and justify their SEO programs, [...]
A couple of days ago SEO guru Rand Fishkin made a presentation at the 2010 Web 2.0 Expo in San Francisco. Here are the highlights of his presentation with specific focus on what it means to Gossamar’s core audience: mid-sized B2B companies engaged in Inbound Marketing Automation.
This is the third and final post in our series of how to effectively use Twitter in your B2B campaigns. The first introduced you to Twitter and its buzzwords. The second post began our Formal Process description of How to Run a B2B Twitter Campaign, and focused on the Think and Plan portions of the process, and this post completes it by covering the Do, Measure and Repeat phases..
For more than 25 years I have been expounding the virtues of a highly trained and motivated sales force for companies of all sizes. Back in the 80’s and even into the 90’s, the cold call ruled as a source of qualified lead generation. Whether companies employed call centres, hunters or had the salesforce making [...]
This is the second post in our series of how to effectively use Twitter in your B2B campaigns. The first introduced you to Twitter and its buzzwords. This post is Part 1 of another of our famous Process Description series. These Formal Process Descriptions are designed around the Continuous Process Improvements mantra of Think, Plan, Do, Measure and Repeat. Part 1 deals with the Thinking and Planing phases of the process, Part 2, to be published on May 10, 2010, concludes the series with the Do, Measure and Repeat stages.
I spoke with a veteran marketing strategist this morning, and when I asked him the expected “What’s new?”, he gave me a very unexpected “Everything!” In his opinion, Marketing is undergoing one of those once-every-few-decades fundamental shifts, and it’s all because of the deluge of digital data spewing from the Internet, that Marketing Managers now [...]
Until now, Usability Testing has been expensive, difficult to do regularly because it needs many people to do the testing, and has thus traditionally been restricted to large companies with deep pockets. But now your Inbound Marketing Automation system can do it for you, with huge sample sizes (dependent only on your traffic volumes), and literally for free (i.e. no additional costs). This post provides some ideas about how to improve your site by making it as usable as it can be.
This week one of my favorite “hands-on” columnists in the Report on Business, Gwyn Moran – the founding CEO of Encana Corp – talked about the Canadian economy. Specifically, about our persistent lag in productivity growth relative to our US neighbour, and why the productivity gap is so important to our Canadian economy and our [...]
In case you missed it, this week print advertising in the US was hit with a punishing blow. For the first time ever, US advertisers will spend more on digital marketing than on print this year.
What is B2B print publishing doing about this threat to their existence? What are these venerable marketers doing to recast their value-added and their vision?
I recently had the opportunity to meet with one of Canada’s leading B2B print publishing houses …
According to Wiki, Outsourcing often refers to the process of subcontracting to a third-party. Outsourcing can yield significant cost savings, dramatically improve performance all round, or… There’s no shortage of horror stories describing how Outsourcing produced disappointing results and in some severe cases, the loss of a company’s core competencies which in turn caused the company to fail.
So just how do you decide if you should Outsource, and if you do decide to do this, how do you pick the right partner? This post attempts to answer these questions.
All too often we come across a website which just doesn’t work well. We either bounce immediately, or we try and use it because we want/need something it’s offering, but it’s just too difficult and we leave in frustration. From a company’s perspective, when that happens they have literally wasted every dime they spent on designing and building the site. This post is aimed at helping you to avoid that problem.
Welcome to our Twitter Primer for B2B Users. You may have heard of the expression a Micro-Blogging-Service used to describe Twitter and that’s because each Tweet, each message you send out, is limited to 140 characters. But most newcomers to Twitter are baffled by what it is and why people are using it at all.
So lets start with this great introduction to what Twitter is.
If you still need convincing that you should be using Twitter for B2B Marketing, I could be glib and ask what the ROI of your phone is,but this post will give you better reasons as to why you should use it, and how.
When humans set out to build something complex, they almost always spend some time thinking about the project before they begin building it. Makes sense, doesn’t it? How can you build the right thing if you don’t know precisely what it is you are about to build? Most of us understand this and hire an architect before we hire a builder. But did you do the same thing for your website? I don’t mean hire a designer and then build it – I mean hire a Technical Architect to ensure that you design your website to do all it will need to do, before you begin building it? If you don’t think this is where most websites set themselves up to fail, you should read this post…
Leaving your SEO campaign until after the website is built or reworked leads to costly problems down the road. It’s like hiring the contractor to build your dream-house before you hire the architect. Progress appears rapid. At first.
In this post, we’ll give you a sampling of the key structural issues and implications that you must consider as you design your new website. These issues, if ignored, will limit the SEO potential of your website for the rest of its life!
This series of posts will give Marketing Managers – specifically those in mid-sized B2B firms – the know-how they need to successfully manage their SEO campaigns and avoid the biggest potholes, without having to become SEO experts themselves.
I came across an interesting post yesterday over at Marcom Inc, called, “How Registration Forms are Killing B2B Software Marketing”. The author cited a statistic from an interview with Jay Halberg, VP Marketing for network monitoring software provider, Spiceworks, on the Savvy B2B Marketing blog. According to the post, 75% of visitors to the Spiceworks [...]
In the past 2 posts we’ve shown you how to calculate your website ROMI (Return-on-Marketing-Investment), and how to access free ROMI calculators for a variety of marketing initiatives, including Social Media Marketing. Should none of these ROMI calculators meet your specific needs, in this post we’ll cover how you can easily build your own marketing ROI calculator.
My last post focused specifically on website ROI, and how relatively easy it can be to calculate your marketing ROI for your website and internet marketing campaigns. In this post, we’ll go beyond website ROI, and look into ROMI for all your marketing campaigns, both online and offline. And to help you determine your ROMI, we’ll offer you our list of the Top 10 free ROMI calculators found on the web.
With tight budgets and an increased focus on cost accountability, the subject of ROMI (Return-On-Marketing-Investment) is getting more and more attention in the b2b marketing world. In this post, we’ll cover how Inbound Marketing and Marketing Automation makes it easy for you to calculate the ROI of your internet marketing, given that your website is [...]
Marketing 2.0 is well underway in the business-to-business world, and many B2B companies are actively seeking to build that “Inbound Pipeline” of high-quality sales leads. How close is your company to taking advantage of this accelerating shift to Inbound Marketing? And what is required to turn your existing website into an effective Inbound Marketing Website? [...]
We do business today with people we never meet in person: never evaluate their handshake, never see their tense or relaxed body, never hear the sincerity or falseness in their voice, or smell the excitement or fear on their skin. Our senses have evolved over millions of years to enable us to make rapid and usually accurate assessments of people and situations. And now social media’s digital connections between people have rendered useless at least 3 and often 4 of our senses. How are we going to adapt quickly enough to deal with the change which is already upon us?
In this fourth and final installment of Inbound Marketing Fundamentals, we’ll take a closer look at the irreversible shift from “the art of marketing” to “the science of marketing”, including the some incredible marketing insights that Marketing 2.0 can deliver.
If you’re company has gotten by for so long without computer assisted marketing and sales functions, why suddenly does it need it now? I guess the short answer is to refer you to my blog on the Internet Size Problem. But here are a few specific thoughts which may help to put this into perspective.
Did you know that 70-75% of all search queries on Google and other search engines are in “The Long Tail”?
Take a look inside the Long Tail and you’ll find out why traditional mass-marketing is dying, and why 1:1 online marketing is the new norm.
I have been reading a fair amount on industry blogs lately, about how one should implement an Inbound Marketing Automation System in one’s b2b organization. Usually the advice given suggests that you start with one small piece of the puzzle and then take a step-by-step approach to implementing a complete inbound marketing automation system. It [...]
A “bookend” to Eric’s post on SEO 101.
What if SEO 101 is not enough to get you on that first Search Engine Results Page? What if you are in a highly competitive market, with lots of established, rich-content sites (aka “the big dogs”), lots of links, and sound SEO practices? Well, then you have two options: Go for The Long Tail, or invest in Advanced SEO strategies.
An interesting post over at B2B Read. Kathryn Roy, marketing consultant, wrote: Mark Twain said it best: “It ain’t what you don’t know that will hurt you. It’s what you know for sure that just ain’t so.” Sales trainers use a research study conducted years ago by Xerox to remind salespeople that their effectiveness declines [...]
Guess who knows best what customers dream of, need, and value? You guessed right; customers themselves. So why not integrate them into the product development process? What is the use in first secretively developing what we think should be the newest gadget or, what is often called these days, “disruptive technology”; and then failing to [...]
I came across this, on the surface, “cute” story in Slashdot: An anonymous reader writes “Motherboard.TV reports, ‘In Monrovia, Liberia, there’s a guy taking the matter of a lopsided, state-run media and reshaping it into a free-of-charge, [0]independent news-aggregator—all accomplished with dry-erase board and couple markers. (Sorry, internet!) Each morning, at 10:45 AM, Alfred Sirleaf [...]
My iPhone runs our CRM software (Salesforce.com) and our Inbound Marketing Automation software (Pardot’s Prospect Insight). When a sales lead in our system goes “hot” my iPhone tells me about it. In true Mae West style, its happiness at delivering the news makes it vibrate in my pocket.
"Gossamar conducted an excellent Inbound Marketing training session for our team that was extremely helpful in formulating our strategy. They really know their stuff!"
Brian O'Donnell, Executive Vice President, Klick Health
"Gossamar designed and developed our Inbound Marketing Automation Website. Their technical knowledge, marketing experience and professional dedication to making it work were truly great. In today's world of lackluster service and performance, they are a refreshing change."
Jeremy Dayment, Vice President of Sales. MLE Equipment
"We chose Gossamar because we need a partner that really understands online sales lead generation and management."
Koray Parmaks, VP Marketing, telax.com
"Gossamar captured our very complex website requirements precisely. They also really understand online community building. Gossamar is responsive, professional, and provides excellent service."
Janice Rudkowski, Director, Marketing & Communications, Career Edge Organization
"Their slogan says it all: 'More Leads of Higher Quality at Lower Cost'. Gossamar delivers the Holy Grail for B2B marketers."
Jay Goldman, Author of The Facebook Cookbook
"Gossamar's SEO and Inbound Marketing skills took us from off the map to #1 on Google in a just a few short months. And they've kept us there with helpful and smart recommendations. They provide great value for money with their professional and courteous service."
Larry Torri, VP Sales, Assuresign Inc.
"Gossamar created a Marketing Strategy for our Kenoza Lake Property division which was, to put it simply, not just a home run; they hit the ball right out of the park! If you're looking for a partner to create a growth strategy, look no further."
Marc Dubrovsky, CEO of Green Earth Companies
"Gossamar solved vexing problems that had stumped other agencies, delivered breathtakingly clever strategies and quickly became an extension of our own team. We knew that content marketing increased top line sales and bottom line profits. It's the reason for our first inbound marketing budget. But we also knew that cookie cutter approaches or proprietary technology like HubSpot wouldn't work for our C-Level clients. Complex sales with multiple buyers demands sophisticated content solutions. We chose Gossamar and never looked back. All delivered with a gracious "our word is our bond" corporate culture that lowers blood pressure and helps everyone focus on growing revenue."
Mark Hollander, CEO and President, Adherence Solutions Inc.
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