Each day as I sift through my favorite business blogs, I come across marketing articles; awesome tips on improving marketing, making your company strong, and the benefits of all the different sorts of marketing tools. I try to use this information in my writing and business practices. It’s great information but it’s missing one key thing: What am I already doing that is wrong? I can make lots of improvements and additions but if I don’t stop doing the wrong things, I won’t be doing the best I can.

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By Eric Goldman. A different type of post this month: rather than specific advice or an idea on how to do something in the world of Inbound Marketing and Automation, I’m going to report on three events shaping the industry. I’ll lead off with something from the world of online advertising which I think is [...]

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8 Ways to Improve your Inbound Marketing reveals our own process for helping our clients achieve increases in revenues, reductions in expenses and significantly higher profits.

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8 Ways to Improve your Inbound Marketing reveals our own process for helping our clients achieve increases in revenues, reductions in expenses and significantly higher profits.

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Today’s marketing strategies revolve around technology. Businesses that used to rely on an employee wearing a giant gorilla costume holding a sign can now use inbound marketing tactics to attract customers and prospects to them.

Inbound marketing happens in ways that some business owners don’t realize and has completely changed how businesses approach current and prospective customers. Instead of only pushing your message out through traditional channels like radio, television and print advertising, inbound marketing focuses on pulling customers to you through digital strategies and social channels. This critical shift has resulted in a world of opportunities in terms of attracting and retaining customers. Read on for a list of 10 tips to try…

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Google has just announced a Beta version of Shopping for B2B vendors. If you sell products or services, you need to read this post to understand how the game has just changed and what you should do about it.

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This post explores the trends in Internet Advertising which are emerging for 2013. See where the industry is headed by reading excerpts from expert interviews. We offer some advice and suggestions on what these trends mean to you marketing efforts.

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With such a wide variety of opportunities for bringing in business, it may be hard to decide which direction to take your marketing strategy. Aside from the spectrum of PPC and SEO, many small businesses today are leaning on the popularity of social media sites like Facebook and Twitter. This is a very wise and (should be) obvious choice. These websites literally reach millions of users each day. They are simple to operate, addictive by nature and have minimal to no cost for small businesses and startup businesses. But they are not the only social media networks – read on to learn about the others you could be adding to your marketing effort.

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An evolutionary scientist called Robin Dunbar posited back in 1992 that the maximum number of people any one person can interact with on a regular basis was around 150. And recent studies looking into how this number relates to Social Media Networks prove that it’s still in force. No matter how good you are at maintaining relationships, the number of people you can interact with regularly is limited by the volume of your neo-cortex. Given that you can’t change its size, to be a successful social media marketer, you need to change your tactics. Read on to learn how…

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We hope you have a safe, healthy, peaceful and happy holiday season and that 2013 brings all you wish for.

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Business owners know no type of advertising is more powerful than word-of-mouth. A satisfied customer is one that will encourage others to retain your goods and services too.

Word-of-mouth advertising in B2C context used to mean colleagues discussing trustworthy plumbers around the water cooler, or neighbors suggesting roofing contractors to each other. In B2B realms, referrals have arguably always been even more powerful. A company leader willing to vouch for a vendor usually meant a high level of trust and satisfaction over an extended period of time.

As more companies turn to the Internet for direction on B2B relationships, word-of-mouth advertising has taken on a new, global context. Prospective clients can vet which companies to hire for any service or product needs through some simple online research. While you may have a website built for optimal inbound success, have you ever considered some built-in damage control?

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Forget about ineffective Ads that no one watches, listens to or reads anymore – Twitter replaces them for a fraction of the cost with something much more efficient. The real power of Twitter is that it can reveal the inside of your prospects’ heads! More than that, it give you an entry into their lives without interrupting them, in a way that begins a real relationship. How? Read our post to find out…

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Forget about ineffective Ads that no one watches, listens to or reads anymore – Twitter replaces them for a fraction of the cost with something much more efficient. The real power of Twitter is that it can reveal the inside of your prospects’ heads! More than that, it give you an entry into their lives without interrupting them, in a way that begins a real relationship. How? Read our post to find out…

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Business promotion has really shifted in recent years in favor of more intuitive ways of drawing in customers. Traditional, or outbound, marketing has lost subscribers as progressive inbound techniques gain momentum. If you are new to the concept of inbound marketing, here is brief rundown of its many advantages: Measurable results Inexpensive in the long [...]

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This is a great infographic on the processes and techniques involved with Inbound Marketing and Marketing and Sales Automation. It shows you the importance of SEO, Social Media and, especially, Content Marketing.

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I’ve been pondering the business universe lately with a jaundiced eye. It seems to me that we’ve all run out of time. No, we’re not all about to die because we’ve exhausted our stay: busy marketers all over the world are finding that there’s just too much to do in a given day to do [...]

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Inbound marketing is an intuitive process that connects consumers with the businesses they need. Used effectively, these strategies have more potential than traditional, outbound promotion tactics. Inbound principles are also more easily measured than outbound strategies. So what exactly does inbound marketing actually entail? And better yet – why is it so advantageous? Businesses that [...]

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Here’s another guest post from the B2C community blog. The imagery in the Infographic is good, albeit a little hokey in that they stretched the Space thing a little to make it work. But the general concept is good from a B2B Inbound Marketing Automation persepective, in that it shows the relative strengths of the various Social Media Marketing platforms.

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Inbound marketing is the smart way to bring in sale leads without really “trying.” By using the resources that you likely already have, like a company website or blog, you can implement inbound marketing tactics to emphasize business leads.

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This is a Guest Article on how to build a better Inbound Marketing Automation machine. It’s a PowerPoint presentation, covering the steps and processes you need to put in place, to build a great Inbound Marketing Automation system. There are tips on sales lead management, sales lead generation, and the various components of Inbound Marketing. It misses out, in my humble opinion, on the concept of Continuous Process Improvements, but then no-one’s perfect, not so?

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How to Blog for Inbound Marketing Purposes. Some sage advice on blogging to attract the right people to your website. This guest post from Megan Totka, the chief editor for ChamberofCommerce.com, is aimed at improving the effectiveness of your Inbound Campaigns.

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This post is the third and final one in our series, “A Primer on Inbound Marketing Automation.” The post provides you with a 5-step plan on implementing an Inbound Marketing Automation system in your own organization. It suggests that you: (1) Switch from Outbound to Inbound, a move which will attract more visitors to your site; (2) Automate to cope with the increased volume and reduce costs; (3) Use Analytics to learn more about your visitors and their preferences; (4) Become a Social Media Marketer to increase traffic even more and to raise awareness of your company and its solution; and (5) Make it Easy for your Visitors to become clients by ensuring that your site’s navigation and content ensure a valuable and enjoyable user experience.

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This is the second post in a 3 part series which serves as a Primer on Inbound Marketing Automation. The first post presented the reasons why one should switch from the old Outbound Marketing approach to the new Inbound techniques. This post introduces the components which make-up an Inbound Marketing Automation system and explains their functions and benefits.

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This index post begins our series of 3 posts forming a Primer on Inbound Marketing Automation. The first post begins with the reasons why marketers world-wide are switching from Outbound marketing approaches to Inbound Marketing Automation. A list of the benefits Inbound Marketing and Marketing Automation concludes the first post. Additional posts cover what an Inbound Marketing Automation system consists of, and provide tips to help you design and implement your own system in your organization.

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This is the first post in our series of a Primer on Inbound Marketing and Marketing Automation, or what we here at Gossamar call Inbound Marketing Automation. The post begins with a set of interesting statistics providing insight into the State of Marketing Today. For fans of the older, Outbound techniques, these results depict a dismal picture – if you stick with Outbound and ignore Inbound, your marketing in today’s fiercely competitive marketplace will fail.

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Success in life is a judicious mix of both thought and action. Dreams are figments of our imagination until they are made real by deeds, yet actions without thought and preparation seldom accomplish great things. To be successful you can’t get stuck in analysis paralysis, but you also can’t rush in like a fool. To be successful at anything, one needs to balance thought with action. Sounds easy, but if it was, more of us would do it.

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Inbound Marketing Automation systems boost your organization’s profits in 7 ways. Some of these increase revenues, some of them reduce expenses. Taken together, they contribute significantly to your bottom line

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Rich Snippets help you to educate Search Engines as to what the words on your site mean. Rich Snippets also allow you to control more precisely what the engines display under your url when its listed on a Search Engine Results Page. This post shows you how to add Rich Snippets to your pages.

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Steve taught me 3 valuable lessons on how to automate anything: Usability is everything, Success is in the details, and Good Enough is for wimps. I started learning these lessons while unpacking my first Mac back in 1984. And I’m still learning them now, automating Inbound Marketing Automation systems for our clients following Steve’s Golden Rules.

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Inbound Marketing Automation works best when its viewed as a process driven by a strategy. This post explores this idea and provides guidelines on what to do and how to go about doing it. People who follow its advice may not get their strategy correct the first time, but each time they repeat their process, they will get better and better results.

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Frequent readers of this blog need no introduction to the term an Inbound Marketing Automation system. But for new arrivals, the term signifies the powerful combination of Inbound Marketing and Marketing Automation – the new and powerful way to market B2B solutions. The major thrust behind Inbound Marketing’s success, is that done right, your ideal prospects [...]

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A viral video worth watching and the lessons it holds for us B2B Marketers. If you haven’t seen this visual and audio treat yet, it’s the old favorite, Stand by me, but done in a way only the Internet makes possible.

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In what one writer called a disruptive move to the world of Inbound Marketing Automation services (IMA), there are today now two free solutions available. Will this help IMA to Cross the Chasm along the technology adoption curve? Perhaps, and this post explores why marketing automation may just have found the first step to begin that journey…

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According to a recent blog post, Marketing Automation Vendors are experiencing a “tailwind” of demand, pushing more and more companies to automate their marketing efforts. But we disagree. According to our research and every software vendor in the space we talk to – Inbound Marketing and Marketing Automation, or what we call Inbound Marketing Automation, are used by fewer than 5% of companies today.

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Our concluding discussion with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems covers the importance of metrics in Social Media Marketing, and the potential of online gaming as applied to social media in the B2B marketing space. Previous posts in this series: The introduction to this interview series with LaSandra Brill Brill [...]

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The best Social Media Marketing Graphics on the web today!

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