Gossamar’s Marketing Automation Tools
To deliver our end-to-end Sales and Marketing Automation solutions, Gossamar partners with the leading automation software suppliers in their space. We believe that these sales and marketing automation tools, integrated into our solutions, offer you the best performance, functionality and feature sets, ease of use, support, commitment to R&D, and value for mid-size B2B companies.
The Gossamar Marketing Automation toolbox includes the following modular components:
- Search Marketing Automation Tools (see SEOmoz and Hubspot below)
- Social Media Monitoring Automation Tools (see Sysomos below)
- Marketing Automation Tools (see Pardot and Hubspot below)
- Sales Automation Tools (see SalesForce.com below)
- The unique Gossamar Dashboard
With these modules, Gossamar customizes your solution for your specific business needs. And the Gossamar dashboard makes it easy to successfully monitor and manage the entire program: one screen for a powerful insight into the performance of all your Online marketing programs.
Our Automation Partners:
Pardot Inc. – Marketing Automation software
Pardot is the maker of Prospect Insight, on-demand marketing automation tool that gives you the ability to generate and manage online sales leads, and helps you determine which online prospects are showing the most buying signals. Pardot has a flexible and powerful software engine that can automate your best practices in sales and marketing, increasing your overall sales and marketing effectiveness and ROI.
HubSpot Inc – Marketing Automation software
HubSpot is the global thought-leader in Inbound Marketing, and the provider of an extensive suite of marketing automation tools to help website owners attract, engage, convert, and nurture online prospects. Hubspot’s Marketing Automation software is available for small, medium, and large applications. Gossamar has been certified through Hubspot’s Inbound Marketing University.
Sysomos Inc. - Social Media Monitoring and Analytics software
Sysomos Media Analysis Platform (MAP) is a sophisticated and powerful business intelligence tool for online reputation management and social media monitoring. By scanning billions of online conversations and posts in real time, the MAP platform helps identify the most powerful influencers in your industry, so can you focus, listen, measure, understand, and engage in the online social media conversation. Sysomos’ natural language processing determines the sentiment of what people are saying about you, your company, your products and your brand, and thus helps you to calculate the ROI of your social media investment.
Salesforce.com – Sales Automation software
The world’s leading cloud-based Sales Force Automation (SFA) and Customer Relationship Management (CRM) system. SalesForce is a powerful sales automation tool that can be extensively customized to fit your particular business processes in marketing, sales, and service.
SEOmoz.org – Search Marketing Automation software
A leading global authority on SEO, SEOmoz offers a vast array of professional search marketing automation tools, extensive testing, and broad expertise/resources in the constantly shifting world of Search Engine Optimization.
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